Marketing strategy: Pricing

 

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Classic paper - a key, timeless read
1.
Creators of Equity
John Hallward, Advertising Research Foundation Workshops, The Very Latest in Branding, October 2001, pp.49-53
There are many definitions for 'brand equity' and 'brand loyalty'. And there have been many published papers, conference speeches, debates, and research studies on this topic. This specific 'paper' fo ...

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