Effectiveness: Accountability

 

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Award-winning case study
1.
S.A.A.Q. Vitesse 2001
Canadian Congress of Advertising, Canadian Advertising Success Stories, 2002
2001 campaign to persuade drivers in Quebec to reduce their speed, especially in 90 km/h zones. TV shock-based advertising used, at relatively modest weight. Results: 4.5% decrease in casualties due t ...

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