Marketing strategy: New product development, R&D, de...

 

Previous pageNext pagePage 1 of 1

all[202]papers[201]cases[0]news[0]classics[1]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search
Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF

Classic paper - a key, timeless read
1.
Renovate before you innovate
Armin A. Brott and Sergio Zyman, Market Leader, Issue 26, Autumn 2004, pp.26-30
Think you need to innovate to improve your bottom line? Think again. Many companies rely too heavily on innovation to solve their problems. Sergio Zyman explains how managers can revitalise their mark ...

Summary | Full Text | More Like This


1          Page:Previous






















 home  •  subscribe  •  free trial  •  contact us  •  warc mobile  •    ©2009 Copyright and Database Rights owned by Warc
  |    |  
Subjects