Laws, codes and ethics: Trademarks

 

The article reports research showing that fashion fakes are increasingly acceptable, arousing little guilt. People buy these fakes knowingly, largely under peer pressure and the wish for social status

This article describes how China has developed intellectual property (IP) laws and has recently tightened them. Chinese courts have shown commitment to protecting IP rights, and foreign litigants are

Lee Curtis, a trademark attorney at the Leeds office of Pinsent Masons, discusses the dangers that Google, Xerox and Jacuzzi run if they fail to protect their trade marks - and the ways to prevent fam ...

Discusses the problems of protecting global brands, trademarks etc., under different countries' legal systems. Covers: defining a brand; establishing a brand; protecting a brand against marauders (bra ...

Securing a trademark is of central importance to brand owners, as it allows them to maintain the integrity of their product. This paper covers the main rules for using trademarks in brand marketing, i ...

The author asserts that in the next decade marketers will have opportunities to create long term competitive brand advantage by applying the laws of protection to their brands. He predicts that marke ...

Argues that brand values must be defended against theft as trademarks are, by developing a clear, legally defensible concept of a brand. The content of such a brand concept is discussed under four hea ...

This article summarizes the old and new remedies available under US law to trademark owners against 'cyberpirates' (who register, but do not use, trade marks as domain names) or others who seek to exp ...

Describes the trademark dispute between Pennsylvania State University and University Orthopedics, Ltd, both offering orthopaedic and sports medicine services from the same site. This illustrates the d ...

This paper seeks to show, by means of a recent case study, a relatively new field where traditional research methods were applied. We will demonstrate how the data obtained by the effective use of a f ...

The quest for brand equity motivates marketers to build a favorable brand image to differentiate their offerings from those of competitors. However, high brand equity may lead to the death of the bran ...

The `R' symbol in a circle can now legally denote a trademark registered anywhere in the EC. The recent Pall case (Pall Corp v Dahlhausen, case 238/89) in the European Court of Justice has changed the ...

Another column about the proposed EC Directive restricting advertising of tobacco products - covering a point which could affect any advertising.