Customer Relationship Management (CRM): Management, ...

 

The growth of Customer Relationship Management (CRM) has been dramatic, yet the CRM opportunity is rarely fully exploited. Reasons for this are described with an emphasis on opportunities for marketin ...

CRM, for all its talk of customers, is still typically about the company controlling its relationship with those customers. Customers, however, are in control. They usually manage their relationships ...

Over the last few years a new industry and 'buzzword' have emerged. CRM or Customer Relationship Management has an annual growth rate of over 30%. and according to IDC will reach up to $12.1 billion b ...

A discussion of Relationship Marketing by two authors coming respectively from a research agency and a Business School - a fruitful collaboration between two different approaches to problem solving. R ...

Argues that the new values of customer service are opposed to product branding as traditionally understood, and that new approaches must be found to branding service. More choice, more effective compe ...