Consumer behaviour: Effects of price

 

Marketers are using Global TGI to scrutinise the fine details of cautious shoppers' behaviour in 60+ countries. This brief extract reveals that the reaction to the recession by business has been to c ...

In 2007, 50 per cent of all UK car insurance was bought online, and one in five transactions started on a price comparison website. This article, which includes market share data for UK insurance comp ...

Les Binet, European director of DDB Matrix, and marketing consultant Peter Field discuss the measures used to assess effectiveness (doing the right thing) and accountability (being seen to do the righ ...

Price promotions can be highly effective in boosting short term sales. But encouraging trial isn’t the same as building brand loyalty, and price cutting can actually be damaging to brand equity. So, t ...

Some authors are announcing the dawn of informational era marketing, where the consumer acquires real negotiating power based on access to information that is complete, up to the minute and unbiased. ...

Nick Wredin, author and CEO of FusionBrand, explains the importance of pricing in increasing profitability, boosting branding power and fighting off competitors. He suggests four steps to develop an e ...

Correct pricing has greater impact on profitability than any other factor, yet it is one of the worst managed. Often, price setting over-emphasises costs and competitors and fails to get the right bal ...

This paper discusses the importance of the relationship between brands and price, and argues that reducing prices is not always the best solution in securing long-term success and beating consumer apa ...

Review of article in McKinsey Quarterly. Consumers in US and Europe are moving to `value’ in terms of `good enough’ quality plus low prices: evidence the rise of Wal-Mart and the discount retailers su ...

For most of its existence advertising has focused on attracting customers. More recently, enlightened organisations have recognised the need to expand their communications efforts to incorporate all s ...

Interview with Bill Dalton, CEO of the HSBC bank (successor to the Midland). The bank's philosophy is to listen to customers and be seen to cater for their needs. This requires high quality and motiva ...

This paper aims to understand the low income consumers in Egypt and give indicators to marketers on how to build brand loyalty and long-term and sustainable equity among them. The results are based on ...

A discussion on the occasion of a new (second) edition of Andrew Ehrenberg's 'Repeat Buying', originally published in 1972 (Charles Griffin, 1988). This classic book led to a revolution in our underst ...