Consumer behaviour: Effects of choice, time and exte...

 

Anticipation marketing is defined as the phenomenon by which extraordinary levels of consumer anticipation are achieved prior to, upon or after launch of a product, service, brand or experience, in a

During the 1990s brands generated emotional quality of life promises, and Coca Cola implemented this strategy, locating the emotional dimension at the consumption experience. In order to understand ho ...

This article looks at how the residents of various countries around the world view their jobs. Do people really enjoy their work and see it as an opportunity to build a meaningful career, or is it jus ...

The latest Global TGI data reveals consumer concern about maintaining a healthy lifestyle. Just under a quarter of respondents in Germany and Kenya felt busy schedules impede taking care of themselve ...

Context effects refer to changes in consumer preference and choice responses when a new alternative is added to a choice set. This paper proposes a general scheme for classifying various context effec ...

The purpose of this research is twofold: (1) to examine the persuasive effects of a message that is presented either as advertising or publicity, and (2) to study whether sequencing (i.e., advertising ...

In a new purchasing environment (e.g., where a consumer moves to a new city), do consumers tend to keep buying the first brand that they try? If so, a behavioral primacy effect might be at work. Behav ...

Current quantitative consumer behaviour models focus on brand and marketing variables to explain / predict market structure, dynamics and brand health. We have not found any serious quantitative treat ...