Consumer attitudes: Attitudes to well-being, self-fu...

 

The article reports research among young people studying a) their aspirations and concerns (and the place of commercial products within them), b) attitudes to advertisements. Results suggest that mate ...

Over the past two decades clinical researchers have increasingly acknowledged the importance of their patients' attitudes in determining the outcomes of the therapies used to treat them. Being able to ...

Women are still grossly underrepresented at the top levels of public and private sectors in the U.S. This paper presents findings from a study which aimed to give a voice to girls and boys across the ...

In this brief snapshot, TGI research reveals that countries which have a recently high economic growth rate look upon money and success more favourably than those which have a history of more gradual ...

The Medicare Prescription Drug Improvement and Modernization Act of 2003 brought about a sweeping change in the US healthcare industry when it finally came into force in 2006. Previously, many older A ...

Differentiating one product from its competitors is a classic demand for marketing. In the past, healthcare marketing had the privilege of being able to build on sound functional differentiations betw ...

This paper demonstrates the contribution of advanced qualitative research to the identification and exploration of non-rational responses and decision-making in the ethical and OTC fields of pharmaceu ...

Improved education, the internet and the growth of healthcare information, and interest in healthcare, have made consumers far more aware of causes and alternative treatments for a wide range of condi ...

Beauty has always been a major concern for people, but in the 21st century beauty seems to have reached a new level; perfectly-styled female and male bodies and faces flood not only magazines and cale ...

This article details research from TGI which investigates consumer attitudes towards alternative therapies in different parts of the world. The acceptance of alternative therapies varies from country ...

What increases our happiness? Does wealth make us less stressful and happier? Does stress make us unhappy? What is the relation between our material as well as psychological well-being on one hand and ...

Healthcare advertising has markedly grown in prominence over the last few years, and attitudes towards health and wellbeing are also changing. According to data from TGI, however, while over 80% of In ...

Using a large-scale database, we present, test, and refine a model for direct-to-consumer (DTC) advertising effectiveness via structural equation modeling. Results suggest that consumers who are great ...

The structure of the home and property market varies greatly between countries. In nations such as Britain, Canada and New Zealand, property ownership stands at some 60%-70%, while in Hungary, for exa ...

Humans are a 'neotenous' species, retaining youthful traits well into adulthood. This paper explores the juvenile elements in adult motivation and behaviour, outlining the implications these have for ...

'Happiness' has become a new buzzword across the media, academic institutions and even government officials, and there have been hundreds of academic books, papers and articles written on the subject ...

Idle time is becoming more important in cities like Mexico. Because of that, we saw the chance to make an influence on its increasing significance by converging with the leisure industry in general, w ...

To offer satisfying experiences, the leisure industry must understand how consumers have adopted a complex, multifaceted and integrated approach to leisure. Profound cultural and values shifts have le ...

In this paper, TGI analyse how concerned consumers in 11 national markets are with looking young. There is considerable variation between parts of the world, with Italians and Brazilians attaching the ...

The latest Global TGI data reveals consumer concern about maintaining a healthy lifestyle. Just under a quarter of respondents in Germany and Kenya felt busy schedules impede taking care of themselve ...

This study looks at adolescents’ attitudes towards materialism in urban China. Since the one child per family policy was introduced, parents’ expectations of their offspring’s material success have ri ...

Emerging markets are an untapped multi-billion dollar opportunity with significant consumer potential. By developing Africa through commerce, companies are re-thinking business models and processes to ...

Based on UK and European research conducted by Synovate in 2004, Clare Langham and Lucy Blakemore argue that wellbeing - a combination of physical, emotional and spiritual fulfilment - is more relevan ...

This paper will touch on the following topics: the ‘new consumer’ – how key trends in society, new cultural landscapes, and new ethics are interconnected and how they reflect the consumer’s values, ne ...

Chris Hackley, professor of marketing at Royal Holloway College, London University, argues that today social identity is a 'pick'n'mix stall', where consumers express their identity through a range of ...

The concept of subjective age has previously been applied to segment the senior consumers’ market: Market research has highlighted the tendency among individuals to feel younger than they actually are ...

The population aged 50 years and older is poised to explode around the globe, because people born after World War II, the Baby Boomers, are moving into this age cohort and will reinvent aging. Boomers ...

This paper describes the research conducted by OMD UK Group into the 50+ market. The first phase of the research was carried out in the United Kingdom and is now being rolled out across Europe. Some o ...

The primary objective of this paper is to highlight the importance of understanding the context within which consumer needs are expressed and how this influences the type and tonality of communication ...

The authors accept that marketing is increasingly based on emotion – the `dream economy’ – that brands are chosen for their contribution to our self-image, and how we appear to others, rather than as ...