Consumer attitudes: Attitudes to environmental and s...

 

The current major economic disruption coincides with the realisation that the post World War Two economic structures are ecologically unsustainable and will have to change. There will be new market op ...

The article argues that consumers expect companies to engage in green initiatives and will actively participate even in a credit crunch. Research shows large numbers of people claim to recycle, use fe ...

Evidence suggests that the growing preoccupation of European consumers with sustainability and ethical issues is having an impact on their choice and rejection of brands. This gives marketers a new op ...

The concept of Eco-Efficiency argues that green strategies produce supply-side cost and efficiency benefits, and has been developed from studies of consumer attitudes to climate change. A company's Ec ...

The article discusses the importance of good communication for establishing a company's environmental values with the public. Honesty and transparency are the key and ethical and green credentials sho ...

The article discusses how green attitudes are developing among consumers, how some companies are taking advantage, and argues that green plus value provides consumers with the motivation they need. Se ...

Sustainability need not be in conflict with good value for consumers in economically straitened times. In this article, Marie Ridgley, Added Value UK, outlines four models for brands adopting sustaina ...

Although few studies have empirically verified the trend, environmental associations seem to have become a generally accepted way of enhancing brand equity. This study used an experimental design (wit ...

Scepticism is growing in responses to green marketing. This article advises against five common mistakes: making green technology too hard to understand, not making green a core priority, missing the ...

This article investigates how people feel about their local communities, and the related role played by media. Feelings at a local level (for example, about the NHS) are much more positive than they a ...

Green marketing is a challenge that brands are finding increasingly hard to ignore. As awareness of climate change (and the attendant environmental issues) has risen, many marketers want to show a hei ...

Climate change is a product of the world's economic and social system as a whole, though developed economies have contributed significantly more per their population to date than developing nations. I ...

Each year, well over a billion mobile phones are produced worldwide, along with millions of tons of packaging, paper and cardboard and peripherals such as headsets, chargers and cables. While recyclin ...

How can traditional research techniques accurately, yet sensitively and dispassionately, capture the impact of a traumatic event on the lives of ordinary people? How do you begin to disentangle a comp ...

In this article, WARC Online's Carlos Grande reports on the findings of the research project Climate Change and the Future of Brands, led by the Future Foundation, with the support of ABI, TUI, Royal ...

The ethical claims of brands are coming under increasing levels of scrutiny from consumers, and a number of advertisers have found their eco-credentials have changed almost overnight as a result of wh ...

Terms such as global warming and climate change have permeated modern communications, but often without clear forms of explanation at to what these terms actually mean. This article details research f ...

It is often argued that when faced with an economic downturn, consumers become less interested in environmental sustainability. If consumers are less interested in sustainability, it is also argued th ...

E.ON entered the UK energy market in June 2007. The brand enjoys high levels of prompted awareness, and is perceived by consumers as being more innovative, more accessible, more energetic and warmer t ...

This paper by the Advertising Standards Authority describes how the UK advertising regulator is playing an increasing role in judging complaints about advertisements making environmental claims. With ...

Companies are under pressure from a number of directions to become more sustainable, as consumers, investors, NGOs, the media and even their own employees start to focus on corporate responsibility. ...

The decadent world of luxury isn't obviously aligned with the green movement. However, this paper argues that many longstanding values of luxury brands, such as provenance and sustainability, have bec ...

Encouraging more responsible and sustainable consumption is fast becoming an important public policy goal. Global automotive marketing has traditionally encouraged purchase and consumption choices tha ...

Companies' initial response to the 'green' movement was defensive: unless they proclaimed their green credentials they faced losing business. This is the Green 1.0 phase. We are now entering Green 2.0 ...

Price comparison, category switching and 'social' online shopping could all increase as consumers reappraise their behaviour and choices in the downturn, while environmental concerns may become of les ...

Today there is a genuine business requirement to be transparent - clear, honest and open about every aspect of your organisation. GfK NOP data shows that consumers are increasingly cynical about busin ...

The structure of the home and property market varies greatly between countries. In nations such as Britain, Canada and New Zealand, property ownership stands at some 60%-70%, while in Hungary, for exa ...

Chris Davis and Corinne Moy, from GfK NOP, discuss the rise and relevance of ethical brands. Using research findings from a consumer study covering Europe and USA, they look at the public's view of co ...

This paper discusses how consumer insight can play a valuable role in helping companies tackle one of the key business issues of the moment: climate change. It explores the growing pressure and opport ...

Liz Tinlin, director at Added Value UK, explains the recent rapid and important growth in eco-consciousness throughout the world. She explores what ethical consumerism is, and how it manifests itself ...