Target groups: Men

 

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Classic paper - a key, timeless read
1.
The Hidden Sex Life of the Male and Female Shot
M Evans, A Nairn and A Maltby, International Journal of Advertising, Vol. 19, No. 1, 2000
This paper does not deal with sexist marketing communications. Neither does it explore gender-stereotyped imagery in promotional messages. Such dimensions are mostly concerned with how men and women a ...

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Classic paper - a key, timeless read
2.
Marketing to men in the Millennium
David Jones and Panos Assiotis, ESOMAR, Power of Knowledge Congress, Berlin September 1998
This paper deals with the issues and questions of foreseeing the future and forecasting men's behaviour and attitudes. Specifically, it presents the way we can use the input of the latest global RIO ( ...

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