Children: Food and drink products

 

This article discusses the marketing of HFSS (high fat, salt and sugar) brands to children. It is banned from children’s programming and under increasing legislative and other pressure. The current le ...

The subject for this issue's Comments section is international advertising issues and challenges. Charles R. Taylor, from Villanova University, provides a commentary that offers a series of suggestion ...

This paper discusses the implications of three weeks of children's commercial morning television in which 212 food advertisements were aired. Food advertising comprised 22.3% of ads sampled and 30 fo ...

This paper describes the cross-functional team project, which was aimed to reconstruct consumer insights for building relevant and effective communication for children in the ice-cream category in Pol ...

This comment piece is a response from Tim Ambler of the London Business School to the paper ‘International food advertising, pesterpower and its effects’, published in IJA 25, 4.

The issue of "pester power" where children influence their parents’ purchasing habits, is a controversial one. This paper reviews a body of international evidence and argues that food advertising does ...

In this paper, Professor Tim Ambler of London Business School reviews the findings of the Food Standard Agency’s Hastings Study into the link between childhood obesity and advertising. He also examine ...

Media messages regarding the ever increasing weight gain of children today and their poor state of nutrition are becoming ever more prevalent. Many studies have already been conducted to understand th ...

Attacks on advertising often cite apparently scientific evidence that children cannot understand advertising’s persuasive character and are drawn, in response to advertising, to smoke, eat unhealthily ...

Challenges lie ahead in creating partnerships between food and licensed products. Food marketing to children is coming under increasing scrutiny as concerns about obesity and ill health grow. The arti ...

Despite a declining chocolate biscuit market, Fox’s Rocky sought to reinvigorate its fortunes through its campaign in 2003. It considers the use of the figure ‘Rocky’, to target the opinion forming 8- ...

Brian Young, a psychologist at the University of Exeter reviews Gard and Wright’s The Obesity Epidemic, a critical analysis of the scientific basis and evidence on which obesity research is based. The ...

This paper summarises the main national and international legislation concerning advertising to under -14s across Europe. It also outlines self-regulation code of practice and complaints procedures es ...

This NOP Family 1990s article evaluates ways of marketing food and drink to children responsibly. NOP conducted 11 interviews with food retailing professionals looking at current strategies, multimedi ...

Research suggests a modest direct effect of food promotion (in the main, television advertising) on children’s food preferences, knowledge and behavior. This paper hypothesizes that other factors ma ...

Describes marketing to children in South Africa, where 43% of the population is under 20. Topics covered: demographics of the children’s market, living standards, media for children, the regulatory en ...

Discusses what children want from brands and what a brand has to be like to succeed with them. Children want brands that are interactive and instant. They are aware of brands early and are major influ ...

McDonald’s had lost customers’ trust, and refocused with a multi-dimensional campaign featuring new healthier products, and allowing border-free creative freedom within a defined communications framew ...

One of the main challenges facing the UK food industry is childhood obesity. This paper looks at the steps that manufacturers, retailers and advertisers are taking to deal with the issue and argues th ...

Dave Lawrence, Logistix, describes a new way for marketers to determine the success of their promotions in store. Find out what types of supermarket promotions work and why.

Greg Tucker, The Marketing Clinic, reveals some fascinating insights into food marketing. He explains how parents influence their children in food likes and dislikes and the importance of defining the ...

This paper describes how potential in the ‘Tiffin box’ arena was explored using a combination of research techniques. The everyday dynamics of the child, mum-tiffin-box interaction provided the basis ...

In this article Pat Spungin, child psychologist and parenting expert, explores why parents make the food purchases they do for their children, and finds some surprising answers.

On 27 January 2004 the Food Standards Agency (FSA) held a public debate in London on food promotion and children.Two reviews are presented here – from Rachel Carey, Associate Director of the Family Di ...

The debate over whether a ban on advertising food to children would be the answer to escalating levels of childhood obesity is a burning issue. Barbie Clarke interviews Stephanie Valentine, Education ...

This article presents the conclusions of Harris Interactive’s landmark poll of youth marketers. John Geraci reveals the industry’s views on the ethics of selling to children, the industry’s role regar ...

With the hysteria brewing up over the obesity issue, is important to keep a sense of proportion. Advertising will always be a villain in some quarters, but as Andrew Brown points out in this coolly a ...

Grim headlines abound on British kids’ eating habits. So what are parents’ and kids’ views on healthy eating? Nicky Owen asks whether parents can provide a healthy diet for their kids that appeals to ...

Tim Ambler, of the London Business School, evaluates a study conducted by Strathclyde University’s Centre for Social Marketing on behalf of the Food Standards Agency on the topic of obesity. He finds ...

The debate on the future of advertising food to children, sparked off by widespread concern over escalating levels of childhood obesity, continues to rage in the UK, as it does in other parts of the w ...