Consumer behaviour: Decision making

 

The Touchpoints II Study, which seeks to understand what marketing factors have the most influence on a consumer's decision to purchase a product, reveals a continuing purchase process shift set in mo ...

In this follow-up to ‘How people buy cars’ Admap, February 2003, Roderick White considers the importance of dealers, the knotty problem of perceptions of style and performance, and market segmentation ...

In the first of a two part analysis, Roderick White looks at how consumers set about buying a new car. He discusses the characteristics of this complex, multi-facetted market, and the buying processe ...

The majority of research on family purchase decision-making has been preoccupied with who makes decisions rather than how they are made. Therefore, there is limited understanding of the process and dy ...

Purchase decisions for new technologies and services are becoming more difficult as the complexity and novelty of the services increase. As purchase decision becomes more complex, so must our market r ...

Observations of computer simulated agents (Artificial Life) provide insight into the decision process of consumers. This fresh approach to modeling consumer behavior enables researchers to discover in ...

The author claims that information and telecommunications have become strategic key factors for the growth and survival of national economies as well as of companies. The survival of enterprises depen ...