Customer Relationship Management (CRM): Databases an...

 

The positive role played by advertising in the market process has been largely ignored by academic economists. It is only recently, since the modern economic revolution, that economists have realized ...

This publication summarises in a convenient form the main economic, demographic, marketing, media and advertising statistics of 26 European countries. Outline maps of each country are included and ma ...

Databased marketing (DBM) is becoming more important, as powerful computing gets ever cheaper. DBM is far more than just mailing. If done well, it can have as profound an effect on corporate culture a ...

The utility of single-source data right across the advertising process is dramatic. Now, in addition to a familiar heritage of databases, it is providing useful new behavioural models - e.g. in media, ...

The article describes LWT's new panel SUPPORT (Supplementary Panels of Rotating Targets), set up to help identify more precise definitions of target market segments - especially among more affluent vi ...

Discusses the increasing demand for programming and fears that broadcasters will increasingly obtain programmes from the US, thus endangering national cultures. Analysis of AGB audience data from seve ...