Consumer behaviour: Buying, shopping

 

Assumptions that have long been made in retail marketing strategies about the psychology of consumer buying behaviour have been shown to be flawed. Instead, five truths about retail buying decisions h ...

The imminent ‘death of the high street’ has been predicted in the UK for decades. Now, the continued growth of online retail has been joined by the recession to deliver what some believe might be the ...

While there are efficient ways to measure consumers’ response to ads and marketing, there is little measurement of what happens at the moment of purchase. Sales data does not tell us what a shopper pl ...

Although online sales have been stronger than store-based sales, they have still suffered in the recession. The statistics are concealing underlying changes in shopper behaviour. Contrary to some expe

This Company Profile provides key details and analysis of MCI, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links to rel ...

Increasingly consumers are taking control of their own purchasing, through the internet etc. as customer service facilities disappear or become more expensive. A TNS survey in eight countries shows in ...

This article describes Snakes & Ladders, a non-directive research method which maps the purchase process from beginning to end. It works by putting the decision at the centre of the investigation ...

As the credit crunch bites, shopper behaviour is changing rapidly, as are the strategies adopted by leading retailers. At the same time, manufacturers' marketing budgets are under intense scrutiny, an ...

This study examined Chinese consumers' responses toward mass customization of apparel. Mass customization, as a marketing approach, was developed in reaction to the increasingly individualized Western ...

The internet has revolutionised consumers' ability to search for products and services that provide the best value for money. The most common reasons for shopping online are price and convenience, and ...

There has been a seismic shift in how consumers gain access to and leverage information. While the digital impact has been felt across many sectors, the shift has had a particularly profound impact on ...

Marketers are using Global TGI to scrutinise the fine details of cautious shoppers' behaviour in 60+ countries. This brief extract reveals that the reaction to the recession by business has been to c ...

No one looks forward to a recession, but downturns can also provide opportunities, some as a result of changes in consumer behaviour, others due to alterations in the marketing strategies of a brands' ...

There are on the order of one quadrillion (1 followed by 15 zeros) media exposures annually in stores around the world. The question of how those exposures are presently allocated and the current dyn ...

During an economic downturn, brand owners often prioritise maintaining their market share, matching the competition, and emphasizing price. Such a strategy, however, can dilute brand positioning, sque ...

A premium is a free gift offered to consumers when they purchase a product, and marketers in many product categories are using them as a sales promotional tool. That consumers should be prone to buyin ...

This paper reports on a project by OMD that uses online survey research and TGI data to identify all the influences on consumers in 10 different and map typical paths to purchase in those markets. It ...

This Knowledge Point article looks at the over-50s market, which represents an opportunity for most marketers. In developed markets, they are relatively prosperous, and are open to new ideas. As heavy ...

For the overwhelming majority of brands, both pre-existing demand and in-store activity are important for generating sales; it is estimated that, overall, the balance is 72 percent in favour of pre-ex ...

Budgets are flowing into shopper marketing as never before. But marketers hoping to maximize the return on their investment must address two key point-of-purchase challenges: first, its unique set of ...

The present research investigates the roles of both the individual reaction to environmental stimuli and personality characteristics in consumers’ pursuit of hedonic and/or utilitarian shopping values ...

Since the 1960s, the focus in market and social research has been on the search for deep motivations that underpin attitudes and behaviour, and, ultimately, decision making. This paper proposes an alt ...

This paper outlines work done to determine the success of a new category segmentation and layout trial. Results are based on in store research with shoppers and sales modelling techniques. Setting cle ...

This paper presents the sequential process followed to give birth to the retail formula, its strategy and its key elements, through the Filocolore case, a recent example of innovation in fashion retai ...

Can you imagine the response rate you would get as a 35 year old researcher asking an 18 year old girl if she would show you her bedroom? So when asked to develop a new retail concept for a furniture ...

This paper analyses the current purchasing behaviour of shoppers in 14 countries and, in particular, their usage of different channels (on-line and 'bricks and mortar' retail channels) and the implica ...

This paper is a result of an internal study conducted by Virtual Surveys to investigate the role of online shopping within the broader retail market. Using a combination of online diaries (blogs) and ...

India has over 12 million retail outlets, more than the rest of the world combined, for 200 million households. This includes the small 'kirana' or general store, as well as hawkers. The Organized Ret ...

During the 1990s brands generated emotional quality of life promises, and Coca Cola implemented this strategy, locating the emotional dimension at the consumption experience. In order to understand ho ...

Sellers' reputation, as conveyed by consensus information, influences consumers' trust in the company. Two experiments were used to investigate the effects of consensus information on consumer trust. ...