Distribution and sales: Supply chains, delivery

 

Today's marketers are living in the era of Supply Chain Management. While shipping and warehousing costs represent a relatively small percentage of an overall marketing budget, any savings drop right ...

In today's competitive environment, companies that want to survive need to improve their products and services. If customer satisfaction measurements are used as a source of improvement effort, the re ...

The paper describes a down-to-Earth approach to optimising a retailer’s product assortment in key product categories by the combined analysis of the retailer’s internal sales information and external ...

Fleischmann et al, `Is the price right?' reviews pricing theory, with especial reference to the impact of price on the supply chain and profitability.

The retailing of new motorvehicles is now in the process of major change, as the principles of lean manufacturing are extended to distribution. New supply systems should transform the selling process. ...

The unique gatekeeper role played by pharmacists on consumers' choice of medicines, plus other factors peculiar to the market, mean that advertising is the only way to market directly to the end user. ...