Marketing strategy: Sensory marketing

 

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Paper
1.
Loser, hero or human being - are you ready for emergent truth?
Jochum Stienstra and Wim van der Noort, ESOMAR, Annual Congress, Montreal, September 2008
The Dutch government has a long-running campaign to counter drinking and driving, called 'Bob'. Bob is the person who is designated not to drink, and who will drive everyone else home. Bob has become ...

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Paper
2.
The supreme sensory experience - a challenge for business
Bertil Hultén, ESOMAR, Annual Congress, Montreal, September 2008
Marketers have for a long time ignored the importance of the human senses in advertising, especially concerning how sense expressions like scent, music, design, taste or texture contribute to the imag ...

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