Individual media: Digital media

 

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Paper
1.
The Spacing Effects of Multiple Exposures on Memory: Implications for Advertising Scheduling
Alan G. Sawyer, Hayden Noel, and Chris Janiszewski, Journal of Advertising Research, Volume 49, No. 2, June 2009, pp.193-197
The “spacing effect” refers to the fact that longer intervals between exposures (such as successive presentations of online pop-ups) result in better learning than shorter intervals. This article offe

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2.
Search will always grow when money is tight
Joe Mandese, Admap, June 2009, Issue 506, pp.8
The article discusses how digital media are growing. Search grows in recession because advertisers are attracted to 'direct' media that have an inherent ROI measure. Search is becoming a core way of t

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3.
The Digital Cacophony: WARC's US editor highlights key issues facing marketers ahead of the Ad:Tech Chicago 08 conference
Geoffrey Precourt, Warc Exclusive, August 2008
In this preview report from ad:tech Chicago 2008, WARC Online's US editor Geoffrey Precourt discusses the 'digital cacophony'. This trend, identified by Christopher Vollmer, constitutes an explosion o ...

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4.
Breaking with tradition
Bob Barrett, The Advertiser, June 2008, pp.17-18
Not too long ago, consumers had little recourse when seeking satisfaction after a bad product or service experience. On the flip side, satisfied customers were similarly limited in spreading positive ...

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5.
Quality insights to solve a luxury problem - marketing to affluent consumers in the digital age
Beth Uyenco, Olivier Goulet and Alex Charlton, ESOMAR, Worldwide Multi Media Measurement (WM3), Budapest, June 2008
Luxury brands rely on carefully planned and executed marketing activity to appeal to consumers' emotions, and also look to cultivate an image of exclusivity. As their customers increasingly spend time ...

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