Telecoms: General service providers

 

This paper demonstrates how a bold change in the creative design approach coupled with a new creative strategy delivered BT.com an improvement in sales conversion rates. When the global recession hit

In 2008, Telecom Retail (Telecom) faced a declining market preference in Auckland. To begin rebuilding preference amongst this market, Telecom realised it had to do something genuine, and good for the

"The challenge: Activate AT&T's college football partnerships, drive consumer engagement and create target-relevant exclusive content that could be delivered across three screens: wireless, b ...

This paper shows how Sky launched into the broadband and phone markets at a time when its core pay-TV business was facing a renewed challenge from a host of big brands like BT and Virgin, and at a tim ...

This paper discusses the BT 'Family' campaign, which was used to address multiple communications challenges for the different areas of the company's operations. Among the subjects the campaign has add ...

In the 1990s the telecommunications giant AT&T found itself competing against new rivals. Telecommunications companies had expanded their products and services beyond long-distance telephone ...

The rapidly changing field of telecommunications services includes local, long distance, and international telephone services, as well as cellular and other mobile phone and paging services. A number ...

Telecommunications hardware manufacturers build myriad components to sustain the world's communications systems. Serving both commercial and residential users, examples of industry products include tr ...

This paper covers establishments primarily engaged in furnishing telephone voice and data communications, except radiotelephone and telephone answering services. This industry also includes establishm ...

This paper covers establishments primarily engaged in manufacturing wire telephone and telegraph equipment. Included are establishments manufacturing modems and other telephone and telegraph interface ...

Case study describing how the mobile operator MobiMak, in the multicultural environment of Macedonia, has developed and re-branded itself from an inward-looking technology company into a consumer-cent ...

This is the story about a bison named Morty and his friends. After becoming an advertising and business phenomenon in 1999 and 2000, they have sustained that success, helping MTS deliver significant b ...

This paper describes how Verizon (a long-distance telephone service in the USA) built its credibility and business in the Mexican-American community via a partnership with SRE (part of the Mexican Gov ...

1999-2000 TV campaign for Manitoba Telecom Services (MTS). Objectives: to drive usage and build brand equity against heavy competition at a time of much change in the market. Involved integration of s ...

It was March 1996. The telecommunications industry was becoming an increasingly fast changing, complicated but exciting sector. Against this background, BT was reviewing its key communications imperat ...

The case history of how a TV and press advertising campaign in 1991 achieved an effective direct response campaign and one that changes attitudes. The campaign RSCG produced for British Telecom genera ...

The objective of this campaign was to establish and build a brand over a set period of time. Then with the personality and positioning of the brand clearly understood by the market, introduce a produ ...