Digital: Telecoms

 

The ring tone industry is laden with price-value discrepancies, quality concerns and consumers who show a general distrust for the companies involved. So how do you pit a little-known ring tone compan ...

As explained in this brief case study, Nokia was trying to connect with the public and achieve 40% of the year's volume in the six weeks of Christmas shopping. The campaign had to achieve maximum impa ...

By creating the first online mobile film festival, Saatchi & Saatchi made a breakthrough for Telecom New Zealand with the target market for its new video messaging product. The Rubbish Film Festival c ...

How can a tiny local wireless company compete against the mega-sized juggernauts created by recent mega-mergers? Incite a Revolution. That's what Northcoast of Cleveland, Ohio did as it re-launched it ...

In early 2004, LG was a new entrant to the US cell phone market, facing colossal competitors in a slowing market. The target audience of 18-to-24-year olds, while difficult to reach, could be motivate ...

This paper shows how a moment in time - the merger of the number two wireless brand Cingular with number three brand AT&T Wireless to create a new number one brand - was leveraged to shift percept ...

The internet provided BT with a means of creating growth from its core telephony business. But the internet was stagnating due to slow connection speeds. Broadband was the answer, but the public didn' ...