Radio:
Digital radio, DAB
Page 1 of 1
all
[13]
papers
[13]
cases
[0]
news
[0]
classics
[0]
Sort by:
Date
Most read
Narrow by:
Date
-------------------------------
Last 1 year
Last 2 years
Last 5 years
All years
All sources
-----------------------------------------------
Admap: (6)
The Advertiser: (3)
ESOMAR: (2)
Warc Exclusive: (1)
Warc Reports: (1)
Search within results:
Reset search
Print
|
Email
|
Add to My Folder
My preferred format is
HTML
|
Change to
PDF
1.
Why digital radio has a future
Neil Mortensen, Warc Exclusive, April 2008
Like many other media channels, radio is a medium in transition, and looking to find its place in the modern, digital world. Digital Audio Broadcasting (DAB) has been at the centre of radio's transfor ...
Summary
|
Full Text
|
More Like This
User rating:
2.
Positive Signals for HD Radio
Chuck Kapelke, The Advertiser, April 2007, pp.17-18
This article describes the current development of digital radio in the US. HD Radio does not stand for 'high definition' radio (although sound quality is a selling point): it is a brand name owned by ...
Summary
|
Full Text
|
More Like This
3.
Time to switch on to Radio 3.0
Mark Barber, Admap, February 2007, Issue 480, pp.24-27
Despite the common perception that radio has remained pretty well unchanged for the last half century, Mark Barber (planning director at the Radio Advertising Bureau) maintains that it has made two gr ...
Summary
|
Full Text
|
More Like This
4.
Digital Radio in the UK
Warc Reports, February 2007
This report focuses on the digital radio market in the United Kingdom, including information on the number of radio stations, DAB radio sales and listener numbers, and data from both RAJAR and Ofcom.
Summary
|
Full Text
|
More Like This
5.
Using new media to connect with key radio audiences
Nick Hewat, Admap, July/August 2006, Issue 474, pp.54-56
Nick Hewat, sales director at Virgin Radio, provides a run-down on the rapidly converging medium - radio. He describes the many platforms that radio (particularly digital radio) uses: DAB digital radi ...
Summary
|
Full Text
|
More Like This
6.
Media Outlook 2005
The Advertiser, April 2005, pp.44-64
Commentators review the current status of various media in the United States. 1) Consumer magazines: succeeding by engaging with the ‘I-culture’ and getting closer to the individual desires of their r ...
Summary
|
Full Text
|
More Like This
7.
Radio: on the up?
Derek Jones, Admap, April 2005, Issue 460, pp.48-50
Derek Jones, managing director of MediaTel Group, produces a SWOT analysis for UK commercial radio and predicts an exciting future. There will probably be more industry consolidation and rapid techno ...
Summary
|
Full Text
|
More Like This
8.
Radio: Beyond seven Percent
Mark Lipsky, The Advertiser, Dec 1998
The author looks at the prospect of increasing radio's share of advertising expenditure in the USA via consolidation, recency planning, digital/satellite radio, and improved measures of advertising ac ...
Summary
|
Full Text
|
More Like This
9.
Digital radio: the new medium that people ignore
Howard Kosky, Admap, November 1998
Discusses the prospects for digital radio, and how it may be used by advertisers. It will make radio a much more relevant medium for advertising. Example quoted (Diamond White Cider). From a feature o ...
Summary
|
Full Text
|
More Like This
10.
Media World
Peter Fiddick, Admap, November 1998
The current and immediate future development of digital radio in the UK.
Summary
|
Full Text
|
More Like This
11.
Researching the market potential of digital audio broadcasting (DAB)
Richard Windle and Peter Menneer, ESOMAR, Radio Research Symposium, Warsaw, July 1997
The paper describes the issues associated with researching the market potential for Digital Audio Broadcasting (DAB), a concept that was, at the time, largely unknown to most of the public. The work w ...
Summary
|
Full Text
|
More Like This
12.
Digital audio broadcasting (DAB). The multimedia future of radio
Andreas Fischer, ESOMAR, Radio Research Symposium, Warsaw, July 1997
The arrival of digital radio systems via cable and satellite at home in the living room will now be followed by the digital 'everywhere radio' technology already knocking at the door: Digital Audio Br ...
Summary
|
Full Text
|
More Like This
13.
DAB - a revolution in radio quality?
Grae Allen, Admap, December 1993
The article describes Digital Audio Broadcasting (DAB), a new technology still little known outside the radio industry. It will set broadcasting standards for the next 50 years, delivering CD sound qu ...
Summary
|
Full Text
|
More Like This
1
Page:
Previous
Shows all papers, cases, news and classics matching your search
Shows all papers matching your search
Shows all case studies matching your search
Shows all Warc News stories matching your search
Shows all classic papers matching your search – these are key, timeless reads
home
•
subscribe
•
free trial
•
contact us
•
warc mobile
•
©2009 Copyright and Database Rights owned by Warc
Login
|
Subscribe
|
Free Trial
home
news
todays top stories
7 day round up
event listings
account moves
content zones
advertising
brands
case studies
classic speeches
conference reports
consumers
data
digital
industry sectors
just arrived
marketing
media
quotebank
spotlights
about warc
about us
buyers' guides
contact us
content & partners
site map
subscribe
terms & conditions
my warc
logout
my profile
my folder
warc store
Subjects
Advertising effectiveness
Audience
Digital radio, DAB
General
History, status, future
warc index
case studies
digital
industry sectors
marketing
consumers
advertising
brands
media
data