Media trends: Convergence

 

This article discusses the most influential digital trends of 2008. The first of these is the continued rise of Facebook and other social networking sites such as MySpace. These two services alone had ...

Richard Foan, managing director of ABC Electronic, describes the history and role of his company and JICWEBS (Joint Industry Committee for Web Standards in UK and Ireland) in auditing internet compani ...

James Myring, head of the Internet and Telecoms team at Continental Research, reviews digital convergence in the UK. He predicts that broadband-based technologies will win the day; and sees inherent w ...

For years there has been talk of convergence flying around the MR industry, and this has extended to institutions such as the BBC, which is trying to focus on multi-platform content creation that brin ...

Karen Enver, planning director at Lida, analyses the success of digital devices and the trend towards convergence - but, she explains, change is rarely wholesale; it tends to be evolutionary and gradu ...

Despite the growth of digital media, why is it that so few of us can recall a great web-site, or memorable digital content (when it is easy to think of great films, TV programmes or even commercials)? ...

In this review of new technology and changing consumer behaviour, Nigel Sheldon, director of digital at Starcom Digital, argues that digital convergence is not necessarily inevitable, and will depend ...

In this introduction to Admap's focus on digital convergence, Roderick White discusses the thorny issues of new technologies, new media, new ways that consumers use media, and new ownership and contro ...

The television medium is in the early stages of re-invention fostered by applications of digital technology, which have the potential to fundamentally change the way brands are marketed as consumers b ...

In early 2001, the author looks at the challenges and opportunities for digital media in the USA. In this instance she describes how storing, retrieving and distributing creative work, documents and ...

This article considers the fundamental change to media advertising wrought by digital technology. Targeted interactivity, one-to-one communication, convergence and new ways of thinking will be the wa ...