Client-agency relationships: Pitching and agency sel...

 

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Award-winning case study
1.
Burger King - Dr Angus
New York American Marketing Association, Effie Awards, 2005
Dr. Angus's upbeat philosophy of indulgence is refreshing to burger lovers long barraged by diet hype. It's these folks Burger King needed to win back to end a dramatic loss in consumer share. A slide ...

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Case Study
2.
Living the Blues
Daniel Rabinowitz and Liz Riedl, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Time-Life Marketing Services for Time-Life Music. A television commercial, which ran in spot and cable markets, was produced in order to promote Time-Life Music ...

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