Client-agency relationships: Agency remuneration

 

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Paper
61.
Advertising agencies do not make enough profit
David Foster, Admap, May 1984
An agency finance director argues that the commission system is now inadequate, does not meet requirements, and needs to be replaced by a system of fees relating to time spent and work done. Agency pr ...

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Paper
62.
Why the commission system encourages better agency service
Tim Davis, Admap, May 1984
An agency director argues for the commission system. Planning and execution of long-term advertising policy is a continuous business, which should not be impaired by continual arguments about remunera ...

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Paper
63.
The agency commission system in Britain: a first sketch of its history to 1941
David S Dunbar, History of Advertising Trust, No. 2, 1979
Advertising agencies date back to the end of the eighteenth century. By 1819 there was in existence an accepted method of operation for this new business. The agent placed the announcements for the ...

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