Client-agency relationships: Agency remuneration

 

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Classic paper - a key, timeless read
1.
Paying for advertising: Advice for retailers
J Lace, International Journal of Advertising, Vol. 18, No. 4, 1999
How best to pay an advertising agency is a long-standing debate, but up till now there has been little empirical evidence upon which to base decisions. In a recent survey, retailers reported lower sat ...

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