Qualitative: Recruitment

 

During a recession it becomes even more essential to understand the consumer and stay engaged. Good research requires forming a relationship with people to coax information out of them. To do this you

This paper aims to address the issue of being a respondent, and goes full circle by using qualitative research to delve into respondents' experiences of being 'researched' in the UK, US, India and Chi ...

Traditionally, market research has aimed to collect information that is unbiased and therefore 'spontaneous', assuming that market research participants are ready, willing and able to make an 'authent ...

Trendsetters' habits and behavior form the mass culture and help forecast the overall tendencies of market development. This paper reviews the methods of revealing and studying trendsetters, analyzing ...

This paper addresses the issue of qualitative research recruitment. It is a subject where standards are frequently discussed, then rarely instilled. The authors argue that the quality of recruitment i ...

This paper sets out to show how research and specifically youth research can offer genuinely exciting and inspirational insight and information via a simple but alternative approach to recruitment, di ...

We typically assume that sampling of 'virgin' respondents is the ideal method to ensure valid qualitative results. This paper presents results of a project that put that assumption to the test, workin ...

Recruitment quality is clearly fundamental for the success of qualitative research projects. The qualitative industry is rightly preoccupied with quality issues and should focus on the way in which re ...

This paper is a follow-up of the first report of the industry working party on qualitative recruitment presented at The Market Research Society Conference in 1995. It describes the original study, the ...