Toiletries and cosmetics: Toiletries and cosmetics m...

 

This Company Profile from Euromonitor provides key details and analysis of Amway. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands, and ass

This Company Profile from Euromonitor provides key details and analysis of Avon Products. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands,

This Company Profile from Euromonitor provides key details and analysis of Beiersdorf AG. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands,

This Company Profile from Euromonitor provides key details and analysis of Church & Dwight Co. Included is a strategic evaluation with key company facts, competitive positioning against comparative br

This Company Profile from Euromonitor provides key details and analysis of Colgate-Palmolive Co. Included is a strategic evaluation with key company facts, competitive positioning against comparative

This Company Profile from Euromonitor provides key details and analysis of Elizabeth Arden. Included is a strategic evaluation with key company facts, competitive positioning against comparative brand

This Company Profile from Euromonitor provides key details and analysis of Estée Lauder. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands,

This Company Profile from Euromonitor provides key details and analysis of GlaxoSmithKline. Included is a strategic evaluation with key company facts, competitive positioning against comparative brand

This Company Profile from Euromonitor provides key details and analysis of Henkel KGaA. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands, a

This Company Profile from Euromonitor provides key details and analysis of Johnson & Johnson Inc. Included is a strategic evaluation with key company facts, competitive positioning against comparative

This Company Profile from Euromonitor provides key details and analysis of Kao Corp. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands, and

This Company Profile from Euromonitor provides key details and analysis of Lion Corp. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands, and

This Company Profile from Euromonitor provides key details and analysis of L'Oréal. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands, and a

This Company Profile from Euromonitor provides key details and analysis of LVMH Moët Hennessy Louis Vuitton. Included is a strategic evaluation with key company facts, competitive positioning against

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co. Included is a strategic evaluation with key company facts, competitive positioning against comparative b

This Company Profile from Euromonitor provides key details and analysis of PZ Cussons. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands, an

This Company Profile from Euromonitor provides key details and analysis of Revlon Inc. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands, an

This Company Profile from Euromonitor provides key details and analysis of Sara Lee Corp. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands,

This Company Profile from Euromonitor provides key details and analysis of Shiseido Co Ltd. Included is a strategic evaluation with key company facts, competitive positioning against comparative brand

This Company Profile from Euromonitor provides key details and analysis of Unilever. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands, and

This brief study examines US Baby Boomers' attitudes towards aging and anti-aging products and services. It argues that this group is less concerned with looking older, but more with losing energy and

Dove made its first major foray into the beauty category in 2004 with The Campaign for Real Beauty, challenging widespread concepts of beauty and helping the brand gain $1.2 billion in value. It now w ...

This short article provides an overview of the personal care sector, including a summary of recent market trends in terms of its overall media split, and the adspend of most of the major players in th ...

This article provides an insight into the foundations, history and current strategy of the Turkish company Haci Sakir, with an emphasis on the products it offers, and its long-term advertising strateg ...

In the most sweeping and ambitious advertising effort in the company's history, Unilever PLC launched a global ad campaign in 2003 that aimed not just to sell its new line of Dove brand product ...

In 1976, when the cosmetics industry was making exaggerated claims about scientific advancements in skin care, Anita Roddick opened a store, The Body Shop, in a seaside town on the southern coast of E ...

In this paper, TGI analyse how concerned consumers in 11 national markets are with looking young. There is considerable variation between parts of the world, with Italians and Brazilians attaching the ...

The toiletries industry manufactures the world's perfumes, cosmetics, shampoos, and related personal toilet preparations. This paper provides a snapshot summary of the global industry, with additiona ...

This paper examines the nature of the relationship between consumers and brands of cosmetics products, and the role that brand equity and key consumers’ needs play in such a relationship. The analysis ...

This case study describes how Garnier, one of the largest health and beauty brands and spender of £40 million a year on advertising, tested a relatively small-budget relationship marketing programme o ...