Household and domestic: Household appliances, durabl...

 

This Company Profile from Euromonitor provides key details and analysis of Antonio Merloni SpA. Included is a strategic evaluation with key company facts, competitive positioning against comparative b

This Company Profile from Euromonitor provides key details and analysis of Arcelik AS. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands, an

This paper demonstrates the power and effectiveness of advocacy. In 2006, Stanley launched a new product range called Stanley FatMax XL as part of its strategy to win back the affections of profession

This case study shows how Slendertone proved advertising's effectiveness to a unique type of investor; venture capitalists, and delivered them sustainable business growth. The brand was faced with the

This is not a traditional communications story about the impact of advertising, but is instead about how a brand was able to take back some control using its website to protect brand assets in an onli

This Company Profile from Euromonitor provides key details and analysis of Bosch & Siemens Hausgeräte GmbH. Included is a strategic evaluation with key company facts, competitive positioning against c

Bottled water sales had hit Brita, the water filter company. A PR-led campaign which eventually encompassed television and newspaper advertising helped it hit back by claiming the environmental high g ...

This Company Profile from Euromonitor provides key details and analysis of De'Longhi SpA. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands,

This Company Profile from Euromonitor provides key details and analysis of Electrolux AB. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands,

This Company Profile from Euromonitor provides key details and analysis of General Electric Co. Included is a strategic evaluation with key company facts, competitive positioning against comparative b

This Company Profile from Euromonitor provides key details and analysis of Haier Group. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands, a

This Company Profile from Euromonitor provides key details and analysis of Indesit Co SpA. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands

This Company Profile from Euromonitor provides key details and analysis of Jarden Corp. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands, a

This Company Profile from Euromonitor provides key details and analysis of LG Group. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands, and

This Company Profile from Euromonitor provides key details and analysis of Miele & Cie KG. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands

In spring 2008, Electrolux, known for vacuum cleaners, introduced a new kitchen appliance line in North America, a cluttered category with brands such as LG, GE and Samsung. A multimedia campaign with ...

This Company Profile from Euromonitor provides key details and analysis of Panasonic Corp. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co. Included is a strategic evaluation with key company facts, competitive positioning against comparative b

This Company Profile from Euromonitor provides key details and analysis of Whirlpool Corp. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands

This article describes the 50-year history of Arçelik, a white goods brand owned by the Koç company in Turkey. The original partnership started making and selling metal office furniture in 1 ...

This word of mouth campaign aimed to differentiate AEG-Electrolux from competing white goods brands in a category where consumers are only active in the market at very long intervals, and only feel li ...

In this article, Experian's Richard Jenkings argues that an economic downturn could prove to be the catalyst for a number of major trends in big-box electrical retailing. A recession could mean the in ...

Sony was caught flat-footed when the TV category shifted to flat panel. An also-ran with no production capacity, it was forced to produce the Bravia on the same line as Samsung in its attempt to overc ...

This Bronze Award-winning campaign for Aqua Optima water filter cartridges aimed to transform the fortunes of a brand at risk of extinction in a sharply declining market. The objectives were to streng ...

This short article provides an overview of the domestic appliances sector, including a summary of recent market trends in terms of its overall media split, and the adspend of most of the major players ...

This 2004-06 campaign looked to position Sunbeam as a credible coffee-machine brand. Previous advertising had failed to make an impact, and there was a belief that only European coffee machines, from ...

Sales of Brita's water filtration system were at a standstill, at least partly due to the popularity of bottled water and in-line systems. In response, Brita decided to focus all its resources on the ...

At least four factors converged to make April 1997 the time for Sony Corporation of America to introduce a new brand-advertising campaign. Sony knew that as electronic technology continued its rapid p ...

During the second half of the twentieth century the Tokyo-based Sony Corporation developed a reputation as a global leader in consumer electronics, thanks to its numerous iconic products, such as th ...

Japanese electronics company Sharp Corp. had experienced limited success in television manufacturing and was a lackluster brand in the United States until a change in leadership in the late 1990s resu ...