Television: Television and Internet, webcasting, str...

 

Over the last 10 years, it has been said that TV consumption has been decreasing, losing out to the development of the internet around the world. However, supported by data from EurodataTV Worldwide, ...

The article discusses the difficulties involved in television campaigns designed to drive viewers online. One problem is that TV viewing and the internet are distinct activities for different times of

Web sites can be a valuable part of a brand’s marketing plan. You can add considerably to a site’s effectiveness if you consider not just the quality of content, but also aspects of site design such a ...

This article discusses the main findings of Ofcom's International Communications Market Report 2008. Among the main findings of the research, which covers countries including the UK, US, Germany and J ...

This article discusses Internet Protocol Television (IPTV). IPTV is provided by telecoms operators, but is now under threat from internet TV. Internet video is still only available in rather low quali

WARC Online's media editor Laura James analyses the main media trends across the 14 winning campaigns of the 2008 Euro Effie Awards. She discusses campaigns for brands such as Intel, Audi, Dove, McDon ...

The ABC Television Network has undertaken a series of research projects to understand the effectiveness of advertising in online streaming of TV episodes on ABC.com. The results of the current study s ...

Internet Protocol Television (IPTV) has become a mainstream video delivery platform. IPTV means delivery of TV over a fixed line network using Internet Protocol, and while uptake has been slow in the ...

Online TV viewing is a rapidly-growing medium, and this reviews a new streaming report which enables programme performance evaluation, by combining actual TV ratings with the number of requested strea ...

This article details research by Thinbox and the IAB into the interaction between TV and the internet. By studying the most 'tech-savvy' of the UK population - around 25% of the total - the results gi ...

Online video is an increasingly important area for advertisers, but one which also presents a variety of challenges, not least the ongoing debate over whether advertising around some types of online v ...

E4, the UK entertainment channel, created a hit youth TV show, Skins, using MySpace and user-generated content in an integrated multimedia campaign. It delivered an estimated 27% return and an award-w ...

As consumer interest in online video rises, leading advertisers are building a bridge between television and the web. When used effectively, such a strategy allows for the combination of TV's unmatche ...

In this article, Tess Alps and David Brennan, of Thinkbox, discuss five prominent myths about television advertising and argue, based on extensive research, that they are wrong. These include the fact ...

Rob van den Dam, European Telecommunications Leader for the IBM Institute for Business Value, argues that the traditional TV advertising model (centrally scheduled programmes delivering real-time adve ...

Olivia Johnson, planning director at Hooper Galton, debags three popular myths of TV: no one watches it any more; it is too expensive; and TV advertising doesn't work like it used to. She then explain ...

Tess Alps, chief executive of Thinkbox (the central marketing body for commercial TV in the UK), unravels the reasons why despite 2006 being a great year for UK television, the headlines were relentle ...

In this introduction to Admap's special feature on television, Roderick White reviews the current state of the medium, and finds that it remains remarkably robust despite predictions of its demise. He ...

James Myring, head of the Internet and Telecoms team at Continental Research, reviews digital convergence in the UK. He predicts that broadband-based technologies will win the day; and sees inherent w ...

Suzanne Moorey-Denham, managing director of the European division of Dynamic Logic, and Ann Green, senior v-p of marketing solutions at Millward Brown North America, discuss the growing importance of ...

Joe Mandese, in his regular comment column from Madison Avenue, discusses the reasons why, at a time when the advertising industry should be expanding with overall economic growth, it is being held in ...

Broadcasting over the internet presents a new frontier for media and advertising industries to conquer. At the local level, the greatest asset of a television station is its "localism" - with the audi ...

Joe Mandese ponders the convergence of TV and broadband internet communications in the US. As TV companies increasingly distribute programmes via the internet, advertising companies are having to reth ...

Is time spent on the Internet at the cost of time spent in front of the TV set? In publications on the relation between Internet use and TV viewing, most analysts take only one point in time into cons ...

The authors recently analyzed the local audience delivery patterns of a national television, magazine and IBN in-store radio buy in concert with a local broadcast radio schedule in 25 top Nielsen DMAs ...

The paper argues the advent of digital television (DTV) has the potential to revolutionise the use of the television set. Previous TV-related developments have, in contrast, been essentially evolution ...

Fundamental to the public policy debate about the digital revolution now hitting the world's television sets, telephones and every other communications medium has been the desire to clear aside old sp ...