Internet: How people use the internet

 

Advertisers are missing opportunities because busy consumers often see an ad online that they cannot follow up or respond to at the time. Later, they have forgotten where they saw it. In research, peo ...

A lot of attention has been focused on the array of digital measurement tools; relatively less consideration has been given to people's acceptance of these devices. There is no limitation in developin

This article discusses the main findings of Ofcom's International Communications Market Report 2008. Among the main findings of the research, which covers countries including the UK, US, Germany and J ...

China has the largest internet population in the world-76 percent with high-speed broadband connection. Based on online research of over 8,000 U.S. and Chinese broadband users age 13 and older, this r ...

WARC Online editor Carlos Grande analyses Europe's changing internet population and the implications for advertisers. The paper includes data for 10 western European counties from the 2008 EIAA Medias ...

The article discusses a new shift to a culture of visibility, an environment where it has become normal to have what used to be private, hidden or personal shifted into the public space. The culture o

This article argues the "internet generation" of 16-19-year-olds is not as different from previous generations in their leisure behaviour as people think. While they obviously spend more tim ...

With continual new developments in internet technology comes the necessity to constantly reexamine marketing strategies and techniques for advertising online. Realising that consumers have the control ...

Digital downloading has changed the music market. Digital music sales revenues in 2007 were 40% higher than 2006, at $2.9 billion, and online also enables artists to communicate directly with their fa ...

Assessment of global reactions to the Internet by TGI show that early adopters of the technology adapted the Web to suit their needs, and their lives are now strongly influenced by what is happening o ...

This paper describes an internet-mediated netnography of the open source software (OSS) community. A brief history of OSS is presented, along with a discussion of the defining characteristics of the p ...

The mobile internet is a fast-developing medium, offering increased levels of access and faster connections. By 2010, 24 million Americans are expected to watch video on their mobile phones; by contra ...

This paper describes the use 'deprivation studies', a technique which allows for the identification of the value of a product or service to consumers by placing them in a situation where they have to ...

This article discusses search marking, which has long been regarded as one of the most effective channels for direct response campaigns, but retains an uncertain relationship with online branding. As ...

This paper examines the online behavior of young people in China, with a particular focus on their habit of manipulating and exchanging images over the net. It discusses a research project based on in ...

Online video is an increasingly important area for advertisers, but one which also presents a variety of challenges, not least the ongoing debate over whether advertising around some types of online v ...

In this short article, Julian Smith, Insight & Research Director for MEC Interaction EMEA, shows how understanding the online context can aid communications planning. He argues that to best apply cont ...

The insight achievable by using active Web 2.0 techniques can be quite different from traditional insight. Two key issues are highlighted: firstly, how to generate and extract insight from Web 2.0 - w ...

This paper describes the birth of a new research methodology developed by Repères in a 3D immersive environment. It follows the development of an original research approach for studying 'Consumer 2.0' ...

Web 2.0 enables users to generate, disseminate and share previously unheard of amounts of information within the web. This creates information overload, much of it useless to corporations, thus obscur ...

Web sites are based on information and communication technologies that enable easy, rapid interactions between consumers and advertisers and thus represent more durable and common communication activi ...

Sarah Morning, a planner at OgilvyAction, explores the ways people are using the internet. She argues that it is no longer an 'information superhighway' (if it ever was), but a world of unmapped and e ...

The advertising industry is crossing an inflection point, passing from the conventional mass media interrupt and repeat model for advertising to a family of advertising models centered on relevance. T ...

Mike Teasdale, planning director at Harvest Digital, reveals that only one in four of those following up a banner ad on a web-site will click on it. The majority will go to a search engine for further ...

Barry Lee, board account director at ZED, argues that Web 2.0, with its social network sites, like MySpace, and user generated content, like YouTube, is fundamentally different from the information di ...

Using a wealth of examples - from the Diet Coke/Mentos experiments to Dove, Red Bull and Oxfam - Brian Dargan and Matthew Hunt, from DraftFCB, explain the challenge of 'digital extremists'. These are ...

Chris Peterson, founder of Chautauqua Communications, argues that clients no longer need conventional agency creative departments and disciplines. The advent of the pro-active, internet-smart consumer ...

Nigel Sheldon, director of Digital at Starcom Digital, discusses how the internet user is evolving. First the web was used primarily for communication and information gathering, deeper involvement and ...

In this introduction to this Admap's report on Web 2.0 (April 2007), Roderick White illustrates some of the issues raised by the enormous changes in consumer internet interface. He also highlights our ...

Milton Pedraza, founder and CEO of the Luxury Institute, reports on the findings of a survey of the wealthy - Enhancing the Customer Experience of the Wealthy. He reveals that the internet is by far t ...