Research suppliers: TV

 

This article describes how AGB Nielsen Media Research (AGB NMR) has developed TV audience measurement in China since early 2005. At that time, existing audience research was concentrated in the urban ...

The purpose of this paper is twofold: explore the impact of an Interactive Program Guide (IPG) on TV tuning once an IPG is deployed in a home; and explore the use of IPGs, user feedback, advertising e ...

This paper is primarily the report of two different major applications of set-top box data. One application involves the full-time measurement of all 300+ channels over a 12-week period in 8,700 set-t ...

The authors introduce an optimisation system which has been developed to predict TV ratings. They claim their predictions are often more accurate than the results obtained from TV rating panels. They ...

This paper focuses on four areas in which Nielsen Media Research (NMR) is making considerable strides towards improving the quality of the data that it gathers from its diary samples and its metered h ...

In September 2000 Nielsen Media Research installed in the Boston DMA the first of 600 households as part of its plan to introduce People Meters to local markets. With the sample at 420 households inst ...

Argues that video advertising can be very effective, and describes MVR's Video Trak service, which measures minute-by-minute viewing of 99% of all video titles in the video rental market. Zapping and ...

This paper briefly describes the technological philosophy and approach of the AGB Italia Group in the development of the TVMonitor series of people meters, and covers the technological capabilities of ...

This paper provides an overview of the impact on measuring television audiences due to the market's transition to digital television (DTV) in the United States. The Federal Communications Commission ( ...

This paper describes the Taylor Nelson AGB Picture Matching Technology (PMT) for identifying the program or channel being viewed on a television set. It outlines the structure of a field test conducte ...

In the 1970s, 1980s and early 1990s Arbitron was a significant provider of information in the field of audience measurement of television (diaries, set meters and people meters) and radio (diaries). I ...

The authors utilized the Nielsen Quadrant Segmentation System to create an audience analysis tool that evaluates television network programming strategy by daypart, such that the four segmentations of ...

This paper outlines the 11,000 annual personal interview research study which has been run by Burda since 1974 and designed to collect a wide range of consumption, ownership, media use, attitude and ...

Since January 1991 the Dutch single-source multi-media survey, SummoScanner has been enhanced with specific TV viewing data, based on yesterday viewing. This data is not intended to compete with the ...

The paper suggests a new model of television viewing choice, with three variations from previous approaches. Firstly the demographics of the cast of the relevant TV shows should be taken into account, ...