Research suppliers: Single-source media-product surv...

 

'Everyone is going to be talking touchpoints as the year progresses.' This was Mark Ritson's prediction in the first edition of Marketing Magazine in 2007. But how is this new focus going to affect th ...

This paper provides an overview of single-source data and a discussion of its uses. It includes an examination of its use in targeting consumers, and the growth and employment of research vehicles suc ...

Geoff Wicken, TGI global product development director at BMRB, describes the TGI Global Socio-Economic Levels (SEL), a multi-country classification scheme that links together surveys possessing their ...

SBS Broadcasting conducted a comprehensive youth survey in spring 2005. The survey monitored the lifestyle and media behaviour of urban Europeans living in four countries. It consists of the measureme ...

Dr Roberta McConochie, a director of Arbitron Inc, argues that current media measurement methods are failing to cope with declining consumer cooperation, conservative media owners (still preferring tr ...

The Touchpoints II Study, which seeks to understand what marketing factors have the most influence on a consumer's decision to purchase a product, reveals a continuing purchase process shift set in mo ...

Geoff Wicken, TGI global development at BMRB, describes a new segmentation analysis based on attitudes to media and advertising. This provides 6 segments whose 'receptiveness to advertising' can be t ...

By returning to the sample of Canadians who filled out a BBM radio diary BBM Canada was able to bring an extensive product and customer behavior database combined with BBM’s radio ratings to desktops ...

The paper presents new data from the four main Latin American economies (Argentina, Brazil, Colombia, Mexico) on what people really feel about the Internet, how they use it, and their motivations and ...

The effectiveness of targeting over time will have been affected by the interaction of three factors: market trends, demography and readership. We can conclude that, at the broad level, the trends in ...

History of medicine as gone full circle from eating roots in 2000 BC to eating roots in 2000 BC to eating roots in 2000 AD.

TGI shows 3% of Western Europeans say they usually buy their pharmesc ...

A reflection on the differences among several European and Latin American countries with regards to home-ownership vs. renting. TGI Europa/TGI Latina finds that Spain has the largest rate of outright ...

Increasingly, companies with brands that compete in multiple markets are drawing the conclusion that the right strategic direction is to adopt global themes in their marketing, but to adapt these to n ...

This paper demonstrates the potential power of data mining modern single-source consumer databases. The use of a database containing information collected from young people in several European countri ...

Describes how Millward Brown in the US have compensated for the relative lack of media consumption data (as compared to the UK) by adding media consumption questions to ad tracking surveys. The includ ...

SIMM. is a unique multimedia survey which identifies the affinity between product consumption and media consumption in Spain. SIMM is a database for the media planning and advertising world for printe ...

This paper describes the use of research data to maximise the efficiency of one-to-one marketing, e.g. direct mail, by using market research data such as The Target Group Index (TGI) survey. TGI is ve ...

This paper reports on AGB's introduction of a new single source type survey into the New Zealand and Australian markets. Combining the industry accepted currencies of TV viewing and print readership t ...

At the end of 1993, Audipress, the Italian national readership institute, launched an experimental survey which, in addition to the main focus of the survey, readership habits, also examined general b ...

The author reveals some findings from the first Russian TGI. The results provide a fascinating insight into the Russian consumer and the inroads being made into this huge market by leading western man ...

Media planners have long been looking for surrogates of product use that, in the absence of single source data, improve on traditional descriptors such as social grade. This new segmentation system is ...

Readers of Admap will be familiar with the Target Group Index (TGI). The TGI sample is derived from a sample stratified on a rolling ACORN basis: geodemographics are used to guide interviewers as to t ...

Since advertisers are primarily interested in results SUMMO, the Dutch National Readership Survey organisation, decided that it would help maintain advertiser interest and support in the survey if the ...

This paper explores the extent to which the rapid growth of video games may have adversely affected the reading behaviour of the youth of the UK. Using a range of sources, and the results from a newl ...

The article starts with an update on recent TGI services: Youth TGI, Northern Ireland, TGRs (Target Group Ratings) etc. The main focus is on the AB TGI and its usefulness for marketers. The article de ...

How `TGRs' - coupling TGI to BARB - can sometimes give planners a significant competitive edge. TGRs are created by fusing TGI data onto BARB numbers. The paper strips the mystique from this process, ...

Another article celebrating the 25th year of the TGI. Many marketers are unaware of the value of a source like the TGI in interpreting the present and anticipating the future: how brands and markets g ...

This paper outlines the 11,000 annual personal interview research study which has been run by Burda since 1974 and designed to collect a wide range of consumption, ownership, media use, attitude and ...

This paper describes the transformation of the Danish NRS from a study primarily concerned with print to a comprehensive marketing information system capable of meeting the needs of all parties in the ...

This absorbing study describes how 'single source' - aiming to collect integrated information that links consumers with their consumption of product categories, brands and media - first started in the ...