Research suppliers: Radio

 

James Peacock, technical consultant to the Radio Ad Effectiveness Lab (RAEL), here describes new research investigating Radio and the consumer's mind: how radio works. This study, a follow up to three ...

Since May 2003 the Flemish broadcaster VRT (Vlaamse Radio en Televisieomroep) and its advertising partner VAR (Vlaamse Audiovisuele Regie) have established a fully operational PPM panel for Radio audi ...

By returning to the sample of Canadians who filled out a BBM radio diary BBM Canada was able to bring an extensive product and customer behavior database combined with BBM’s radio ratings to desktops ...

The conversion of the RADAR network audience measurement service from a telephone to a diary-based survey provides an opportunity to study differences in the results from the two collection methodolog ...

Taylor Nelson Sofres has an in-house tool, the ‘Conversion Model’, which allows prediction of the evolution of radio audience in the case of future competition. Applied in Belgium to the Dutch radio m ...

Describes the Scottish Radio Listener Survey, conducted by RSGB Media for Scottish Radio Holdings (1996-7), designed to provide segmentation, media use and targeting data. The need for the survey, its ...