Research suppliers: Outdoor, out-of-home

 

Advertising in shopping malls offers an unparalleled opportunity to communicate to consumers when they are close to point of purchase and perhaps more receptive to the message. However, two principal ...

This document describes the OutdoorScore methodology applied by Portland in Latin America, using concepts such as transport habits and VAI (visual adjustment impacts) in order to determine scores for ...

This paper focuses on the Reach and Frequency modelling of poster campaigns and the issue involved in making media mix evaluations.

This paper provides an introduction to prior research on the use of GPS for measuring audiences to out-of-home media. It also describes the methodology and early learnings obtained by Nielsen Outdoor ...

Ian Garland describes a pilot research study conducted by Nielsen Outdoor in South Africa to measure the audience for outdoor advertising. The study involved tracking the travel of sample respondents ...

Describes the SUMMO Outdoor 2000 Study, a new research study of poster advertising reach in the Netherlands. Study is based on two samples linked by a route choice model: 1) a large-scale study (the a ...