Media research: Quality of exposure, attention, enga...

 

Media planning should concern itself with measuring what matters most. This is not the number of media exposure since ad recall does not follow media consumption well, high share-of-voice is not effic ...

Building on the paper 'Measures of Engagement, previously published by the ARF, this paper discusses the measurement of engagement in brand messages. It features a variety of innovative, but empirical ...

Most media research has traditionally been based around the opportunities the target audience have to see or hear an ad. The opportunity, however, does not mean that they will do so, and new technolog ...

This paper argues that most predictive research methodologies are geared towards reducing the number of variables needed for modeling and looking for direct causal relations. However, taking less dire ...

This paper aims to summarise some of the leading efforts to measure engagement by synthesising a wide range of research previously undertaken into the topic. It focuses on the importance of measuring ...

This paper presents the results of the first year of The Pulse, the BBC Response Panel which delivers a measure of appreciation for the BBC’s TV, Radio and Online content. It sets out the method used ...

Building on the theory suggested by Erwin Ephron in Admap (March 2006), Steve Cox, from Viacom Outdoor - the company responsible for marketing advertising space on the London Underground - discusses ...

Andrew Ingram, director of the Aerials Foundation at the UK Radio Advertising Bureau, describes a new research study to investigate the implications of advertising avoidance for 'outreach' media plann ...

Daniele Cardillo, head of Research and Insights at APN Outdoor, reports the findings of a recent consumer study - O-Zone Insights - investigating how outdoor advertising works in Australia. She challe ...

Erwin Ephron, founder of Ephron, Papazian & Ephron Inc., demonstrates the difference between media engagement and advertising engagement. He sees media as firstly an audience gatherer, then an ad enga ...

This paper focuses on the definition of, and elements comprising, the concept of engagement. Drawing insight from the views of both leading practitioners from advertisers, agencies, media and research ...

'Engagement', comprising the linking of consumers, context and content, is the hot topic in advertising circles. Shula Bigman, president of New York based Communications Options, looks at the history ...

This study investigated the relationship between radio advertising clutter and advertising recall using the Australian radio market as a test case. The term ‘clutter’ is defined here as a greater numb ...

Discusses 'engagement' and how it can be measured in magazines. Mass media has lost its power to connect with consumers as it used to. Consumers can now interact with mass media content and customize ...

Fred Bronner and Stephan van Velthoven describe The Dutch Media Experience Study, conducted by VeldKamp and TNS NIPO. The survey collected data on how consumers perceived the ‘experience’ for some 5 ...

Paper given at the International Media Research Society's seminar in Bordeaux, September 2002. Media research under threat because users (agencies) say that it does not measure the full communications ...

This article concentrates on research that goes beyond traditional 'opportunities to see' approaches to measuring audience size and composition, such as peoplemeter systems for television, readership ...

To what extent does present day media research fulfill the needs of the user? From advertisers, especially, there is guite some criticism regarding the relevance of existing readership surveys. Althou ...