Media research: Media exposure, consumption

 

Everyone involved in communications is challenged by today's environment where people are faced with burgeoning choice, content can be designed by the individual, advertising is increasingly easy to a ...

Separation of the main media categories ingrained in audience measurement is increasingly jeopardised by reality: affordable, easy-to-use communication and multi-media devices, maximising freedom of c ...

With the fast growth of digital media usage and the fragmentation of media audiences, it is increasingly essential to French media and advertisers to return to an overall consumer-oriented approach. T ...

In the multimedia environment, advertisers have to decide how to allocate investment to different media. Because there is different consumer behaviour and different relevance of performance indicators ...

Dr Roberta McConochie, a director of Arbitron Inc, argues that current media measurement methods are failing to cope with declining consumer cooperation, conservative media owners (still preferring tr ...

Fred Bronner and Stephan van Velthoven describe The Dutch Media Experience Study, conducted by VeldKamp and TNS NIPO. The survey collected data on how consumers perceived the ‘experience’ for some 5 ...

Sheila Byfield explains the reasons for introducing the research project 3D and describes its uses. First it identifies the most profitable customers and their relationship with the brand, second it ...