Media research: Interactive media

 

Charlie Dobres, CEO of i-level digital communications agency, reviews the current state of digital marketing, and looks at how home PCs and TVs are used interactively. He sees interactivity as devel ...

How do you research people who wriggle and giggle, can't concentrate, and are still learning to talk? In this article, Caroline Bond delves into the sticky-faced world of researching infants and finds ...

At the ARF/ESOMAR WAM Conference 2002, Initiative Media and MIT introduced the expression as a conceptual model of understanding the complex relationship between advertising message delivery, media ch ...

This is an overview of interactive TV and the likelihood of its adoption by TV viewers. An American study is quoted that found that 72% of respondents were not interested in interacting with their TV ...

One could argue that it is not possible to measure the audience of a new medium until that medium - and hence, an audience for it - actually exists. In the United States, buyers and sellers of interac ...

This article describes a research project for Fish4, a range of interactive online services backed by regional newspapers. Fish 4 provides access to advertising for second hand cars, jobs and houses. ...

As new digital TV technologies change the expenence of watching TV from something that is largely passive to something offering interactive capability, viewers will find many new uses for their TV. Fo ...

WorldGate is the leading provider if interactive TV (ITV) solutions to the cable television industty. The company has built a strong reputation within the marketplace as a pioneering provider if ITV t ...

The interactive television guide is becoming an inherent component of the television viewing experience, and with it a new advertising platform emerges. This paper butlines the methodology and results ...

A new digital infrastructure is about to touch nearly every form of media and reshape all forms of human communication. This sets the stage for dramatic changes that are only beginning to have an impa ...

Introduces the Media Research Alliance (MRA), a commercially funded research body started by the Teleconomy Group plc in collaboration with Lancaster University and a commercial research agency, in or ...

The author describes the nature, history and value of 'cookies' - the little programs that are served to web browsers by Websites. He sees them as an important, and often under-utilised, aspect of in ...

The link between the colour of a web page’s background screen while the page is downloading, and the perceived quickness of the download, is explored, drawing on research that supports links between c ...

Few models exist in the marketing literature to exploit the internet’s unique ability to design communications or marketing programmes at the individual level. The authors develop a statistical and op ...