Syndicated, other research: IPA Touchpoints survey

 

This paper argues the case for the industry-wide development of a consumer-centric approach to media audience measurement, as advocated by the WFA's Blueprint initiative. Despite the termination of Pr ...

This article discusses two issues relating to the current use of media. The first is that social networking and other internet sites are increasingly collecting personal data from their users which co ...

Dominic Finney, head of emerging channels & trading at BLM quantum, discusses the limitations of today's digital agencies and how they must change if they are to meet the needs of the future consumer ...

Ivor Hussein, technical director for IPA TouchPoints, explains the concept and development of TouchPoints - a survey and database that will provide UK planners with the tools for understanding of how ...

The IPA TouchPoints Initiative is a UK and global first. The initiative, led by the UK communication agencies, has produced the first holistic view of how consumers use a wide range of media channels, ...

The IPA TouchPoints project comprises a 7 day electronic diary completed every half hour accompanied by a 48 page lifestyle questionnaire. TouchPoints objective is to ‘connect’ the six main media audi ...

Sheila Byfield, global director of consumer insight for MindShare, describes some of the dynamic changes (and dubious predictions) of the last 20 years. These are resulting in a consumer who is less p ...

Tony Regan, founding partner of Nylon (WPP’s specialist communications planning business), reviews cross-channel research from a planner’s point of view. Using the Account Planning Group’s book ‘The ...

The Touchpoints II Study, which seeks to understand what marketing factors have the most influence on a consumer's decision to purchase a product, reveals a continuing purchase process shift set in mo ...