Syndicated, other: SkyView

 

This paper will outline a research project commissioned by Sky media to investigate what happened when viewers watch ads at x30 fast forward (as if they were fast forwarding through an ad break on a P ...

Two major issues facing television audience research are the requirement to measure fragmented audiences accurately and the demand for measures of return on investment. This paper outlines a new devel ...

Rob Leach, head of interactive services for Sky Media, explains the driving forces behind the dramatic rise in interactive advertising (iA) at Sky. Quoting a number of examples he describes how adver ...

The proportion of households in Europe with access to interactive services through television is growing rapidly and is expected to outstrip Internet penetration by 2005. This paper examines the poten ...