Joint industry committees (JICs): JICRAR/RAJAR

 

The growth of digital platforms like satellite and cable TV, as well as the internet, has changed listening patterns in the United Kingdom. There has also been an increase in station choice with the l ...

In this rejoinder to Paul Kennedy of RAJAR (Admap, October 2003), Tony Jarvis, MediaCom/Grey Global Group, argues for electronic measurement of radio audiences rather than diaries. He produces a stro ...

Paul Kennedy, RAJAR, discusses the various ways of measuring radio audiences - day-after-recall, diaries and audiometers. He explains that, despite the apparent appeal of audiometers (the Radiocontro ...

The subject of this paper is the launch of the first-ever national survey using electronic measurement of radio audiences in the United Kingdom. All over the world, the research community is discussin ...

Switzerland is the first and, as of now, only country in which radio listening is not established by interviews but rather electronically. The Radiocontrol (RC) technique is based on audio comparison ...

This paper describes the development of a new multiple week reach model for Dutch radio data. The new reach formula has been developed to solve the inconsistency between available radio data that desc ...

Response rates are among the hottest topics in the research industry. Panel research, in particular, is directly confronted with the effects of declining response rates. In the Netherlands, one of the ...

This paper focuses on two aspects of the radio measurement problem: the environment in which the study is carried out and the characteristics of the methodologies developed and tested by researchers i ...

Argues that the current structure of industry media research (as done through the JICs) is becoming increasingly irrelevant and must change. The fundamental questions facing advertisers concern total ...

The radio market in the UK is booming with the growth of new stations in both the commercial and public sectors and the growing importance of radio as an advertising medium. This paper reviews how rad ...

This paper describes the testing and implementation of the new RAJAR audience research contract in the United Kingdom.

Discusses the prospects for digital radio, and how it may be used by advertisers. It will make radio a much more relevant medium for advertising. Example quoted (Diamond White Cider). From a feature o ...

This paper reports on an investigation of the relative performance of one, two and four week diaries for radio audience measurement. A special four week diary study carried out in 1992 by Research Ser ...

A pre-printed, or closed, diary format had been used by RAJAR since 1992. However, due to the growing number of stations in the United Kingdom, new additions to the pre-printed list meant the physical ...

The paper reviews the work of a technical group designing a new specification for industry radio research. The group represents commercial broadcasters, public sector broadcasters, and advertisers and ...

RAJAR, the industry audience research survey for radio, has been hurt by GWR's court threat and the stick-in diaries fiasco. The author argues that the seeds of RAJAR's problems lie in its conception, ...

RAJAR, the new joint industry measurement system for UK radio, was launched in 1993. As in the past, the RAJAR survey uses a one-week self-completion diary and a model is required to estimate station ...

This paper is divided into four sections. The first part of the paper looks at advertisers' real needs from research at a macro level. The second section looks at the support required from audience re ...