Television research: Programme development, apprecia...

 

This paper, by Simon Scholes, ITV, and Christine Connor, GfK NOP Media, details how the establishment of a new, online audience appreciation panel for ITV has changed the nature of the research proces ...

This paper explains how a new standardized Norm-based television program Quality evaluation Index (NQI) research method has been formulated and utilized to assess television program quality and resear ...

This paper argues that most predictive research methodologies are geared towards reducing the number of variables needed for modeling and looking for direct causal relations. However, taking less dire ...

This paper presents the results of the first year of The Pulse, the BBC Response Panel which delivers a measure of appreciation for the BBC’s TV, Radio and Online content. It sets out the method used ...

Understanding the needs, motives and behavioural patterns of others is fundamental to the development of successful partnerships. The provision of any service involves the interaction of providers and ...

Programme appreciation is a much-used tool for programming purposes and programme development within public broadcasting organisations in the Netherlands. NOS Publieke Omroep requires daily reporting ...

Increasingly, as channels and programs are aired, their competition has encountered revolutionary changes in a broadcasting context. These have led to the need for more simplified and manageable segme ...

Television's evolution, especially in view of the changes affecting it (satellites, interactivity, cable TV, mixture with Internet, etc.), will continue to develop via the quality of its proposals. Of ...

Discusses the `Star Techies': the problem of communicating with owners/users of high-tech products in the US. Analysis of SMM (Simmons' Study of Media and Markets, equivalent to the UK's TGI) describe ...

A discussion and illustration of how Saatchi & Saatchi Advertising and Zenith Media use semiotic techniques to understand and predict how different consumers of television relate to different genres o ...

This paper describes the series of annual segmentation studies carried out by the Finnish Broadcasting Company(YLE) since 1991 as the main tool in developing channel coordination and programme schedul ...