Television research: Methods

 

This article describes how AGB Nielsen Media Research (AGB NMR) has developed TV audience measurement in China since early 2005. At that time, existing audience research was concentrated in the urban ...

Discusses the changes in media, the growth of new channels, and how marketers and media planners are responding. Specific points discussed include: new technologies will coalesce rather than continue ...

In the UK single-source panel data experiments have been used to correlate TV advertising exposure and buying behaviour since the early 1960's. Ivor Millman, research advisor at ITV, reports on lesso ...

This paper looks at the key measurement issues currently facing a variety of different sectors of the media (online, print, radio, video etc.). Based on the analysis of the top three issues said to be ...

In this edition of 'best practice' Roderick White reviews the changes and developments in TV audience measurement. He discusses the rapidly changing and tangled market place that TVAM operates in, an ...

The authors report findings from an extensive analysis comparing two TV meter panels in Québec, Canada; the TNS Picture Matching technology (PMT) and Arbitron's Portable People meter (PPM). Paramount ...

Often a client comes to a research institute with questions that can only be answered by leaving well-trodden paths, being creative and designing a new composition of market research tools. This happe ...

This paper is primarily the report of two different major applications of set-top box data. One application involves the full-time measurement of all 300+ channels over a 12-week period in 8,700 set-t ...

Arbitron’s Portable People Meter (PPM) results provide “real” cross-media duplication between radio and television. PPM differs from present currency-based estimation of random duplication between ind ...

Since entering the local market ratings arena in 1996 there has been considerable interest in ADcom’s set meter panel (with viewers modeled) as an alternative to the current people meter panels).1) AD ...

This paper describes a cross-sectional analysis of three people meter panels in Canada, one of which has been operating since 1997. With no formal ‘forced turnover’ policy, BBM Canada is ideally suite ...

During 2000 - 2002, AGB Group faced one of the greatest challenges of any TAM supplier – the implementation of 10,000 new peoplemeter panel homes in two technologically advanced television environment ...

This paper describes the current status of international PPM research activities. During the past year, research organizations have begun to evaluate and operate the PPM technology in their own countr ...

This paper attempts to discuss how we can best describe the Chinese TV audience and meet industry’s needs by utilizing mixed methodology – such as the use of PeopleMeter technology and diary method. W ...

DIRECTV Latin America has worked with NDS to implement a Smart Card / Set Top Box based Audience Measurement System (AMS). The system can provide most of the advantages of a standard set meter while a ...

The Gray/Ephron model, using the demographic composition of tuned households from the Boston set meter panel and VPVH relationships from the national Nielsen Peoplemeter Panel, produced demographic ra ...

This paper provides a summary of BBM Canada's picture matching experience over the last four years. The authors focus on how well picture matching compares with DFM, how multimatching is handled, the ...

The harmonization criteria regarding TV measurement across countries is now a reality in Latin America with a pan-regional TV rating database in its first stage with Argentina, Brazil, Chile and Mexic ...

The paper introduces the 'duality of economies' prevailing in developing countries such as Pakistan, and the general implication for advertising and media research. The co-existence of two management ...

This paper examines the problems and pitfalls of today's sample-based media measurement services with particular reference to television. The author suggests that sample-based measurement is rapidly b ...

Digital set top boxes (DSTBs) offer broadcasters, agencies and advertisers a potential measurement technology and sample size to provide set tuning data, virtually down to the second, for even the mos ...

This paper introduces several new methods aimed at improving ad testing. The power of interactive television and scientific statistical techniques are leveraged to create a unified methodology to test ...

Brief account of new technology which has been developed for passive monitoring of personal radio and TV reception, including when commercials are zapped. After six years' experimentation, an inaudibl ...

This paper describes the results of a test of a TV ratings diary that was expanded to capture 24 pages of product usage and life style data, in addition to the regular daily viewing information. This ...

This article compares and contrasts the panel costs of Set Meters versus Peoplemeters. It includes a brief history of the interest in Set Meters as a generally cheaper option and a cost analysis of t ...

Pan-European TV (PETV) channels have major problems providing TV audience measurements across countries, especially for frequent business travellers who are often absent from home. National peoplemete ...

Continuous peoplemeter panels are now acknowledged throughout the world as the best vehicle for the measurement of television audiences. The electronic technology and all aspects of the methodology fr ...

A review of key point and papers from the ARF/ESOMAR Audience Research Conference in Miami Beach, May 2000. Comparison with the print symposium in Florence. Areas covered included: audience behaviour, ...

This paper is the result of an opportunity to determine the methodological differences produced by two long-established systems of television audience measurement, viewing diaries and peoplemeters, us ...

China and other developing markets pose many challenges to media planners and to the audience researchers keen to meet the needs of clients for actionable information that will help guide television a ...