Television research: Guest viewing

 

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Paper
1.
Is anybody home?
Nelly Kalfs and Lex van Meurs, ESOMAR, TV Audience Measurement, LA, June 2003
This paper discusses a method to incorporate out-of-home viewing in the TAM ratings. In some cases the audience profile of channels and their programmes could be dramatically different if this viewing ...

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Read: 6 times
Paper
2.
What do we know about...Guest viewing and the peoplemeter
Jim Kite, Admap, March 1997
Looks at the problem of measuring guest viewing of television, as TV becomes more fragmented and viewers more mobile. In particular, major sporting events, on whatever channel, mean that viewing sessi ...

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Read: 8 times


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