Television research: Future

 

Although personal video recorders (PVRs, such as Sky+) are currently found in only 4% of UK homes, Nigel Foote, from Starcom Group, believes the way their users view TV has important implications for ...

In the UK single-source panel data experiments have been used to correlate TV advertising exposure and buying behaviour since the early 1960's. Ivor Millman, research advisor at ITV, reports on lesso ...

In this edition of 'best practice' Roderick White reviews the changes and developments in TV audience measurement. He discusses the rapidly changing and tangled market place that TVAM operates in, an ...

Andrew Green, of billets connections, looks at the fundamentals of TV audience research and outlines four ways to make it more relevant to efficient planning. He starts by explaining the new ARF medi ...

Joe Mandese, in his regular review of US ad practice, discusses how TV-centricity (persistent obsession with the TV medium) is guiding the thinking about planning other media – especially broadband in ...

The authors introduce an optimisation system which has been developed to predict TV ratings. They claim their predictions are often more accurate than the results obtained from TV rating panels. They ...

This paper examines the problems and pitfalls of today's sample-based media measurement services with particular reference to television. The author suggests that sample-based measurement is rapidly b ...

One could argue that it is not possible to measure the audience of a new medium until that medium - and hence, an audience for it - actually exists. In the United States, buyers and sellers of interac ...

This paper focuses on four areas in which Nielsen Media Research (NMR) is making considerable strides towards improving the quality of the data that it gathers from its diary samples and its metered h ...

In September 2000 Nielsen Media Research installed in the Boston DMA the first of 600 households as part of its plan to introduce People Meters to local markets. With the sample at 420 households inst ...

This paper was originally presented at the ESOMAR/ARF Worldwide Electronic and Broadcast Audience Research Conference in May 2000. In it, the authors contend that modelling TV viewer behaviour (via v ...

Rapid technological changes in the transmission and delivery of data and images, from HDTV to Windows 98, necessitate a review of future TV audience -measurement needs. If viewers can watch television ...

A review of the ARF/ESOMAR conference on broadcast research, held in San Francisco in April 1996.

The high set-up costs associated with peoplemeter panels means long-term audience measurement contracts are a necessity. But, the development of cable and satellite, digital TV and the prospect of on- ...

What changes will be made to the next BARB contract? Immediate dilemmas, like what to do about digital media and the growing number of cable and satellite channels, cannot satisfactorily be solved wit ...

In the future, people-meters may not suffice for TV audience measurement. They were originally devised to satisfy the specific requirements of the TV advertising market in western Europe in the mid-19 ...