Television research: Children

 

Previous pageNext pagePage 1 of 1

all[2]papers[2]cases[0]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search
Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF

Paper
1.
Digivolving digital kids
Caroline Dukes and Shari Donnenfeld, ESOMAR, Television Audience Conference, Cannes, June 2002, pp.197-216
The following paper demonstrates how, in an increasingly competitive and cluttered media marketplace, sophisticated audience research can work with and compliment marketing strategy in order to pinpoi ...

Summary | Full Text | More Like This
Read: 25 times
Paper
2.
Targeting on television: from babies to businessmen
Ivor Millman, Admap, June 1986
Argues that adequate data exist for TV to be targeted with considerable precision on specialised sub-markets. As illustration, previous work identifying the market 'housewives with children under 4' i ...

Summary | Full Text | More Like This
Read: 16 times


1 Page:




WARC Publications  |  WARC Conferences  |  About Us  |  Links  |  Contact Us  |  Terms & Conditions
© 2008 Copyright and Database Rights owned by WARC

  |    |  
SEARCHStart searching...
Start an Advanced Searchall subjectsfind a case studyDigitalProduct CategoriesMarketingConsumersAdvertisingBrandsMediaData