Television research: Channel choice, selection

 

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Paper
1.
Is the remote stuck or what? Network loyal, programme loyal, or both?
Brian Rock and Sally Pearse, ESOMAR, Cross Media/Television Conference, Montreal, June 2005
The paper demonstrates that audiences have preferences for viewing specific networks that are not driven solely by program content, that this effect is consistent over time, and considers the implicat ...

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Read: 12 times
Paper
2.
Utilizing segmentation throughout the research program as another means of audience measurement
Danielle N. O'Reilly and Colleen Fahey Rush, ESOMAR, Television Audience Conference, Cannes, June 2002, pp.217-234
This paper discusses the steps taken by VH1 Research & Planning to imbue a segmentation study conducted in 1999 into other research tools, including qualitative brand work, ethnographic research and q ...

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Read: 7 times
Paper
3.
The role of niches and elites in TV audience fragmentation
David J. LeRoy and Stacey Lynn Koerner, ESOMAR, Television Audience Conference, Cannes, June 2002, pp.181-196
The paper describes a preliminary approach to understanding the dynamics of niche viewing populations and their role in supporting multiple viewing options within an increasingly fragmented television ...

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Read: 18 times
Paper
4.
The Influence of Network Branding on Audience Affinity for Network Television
Robert Abelman, David J. Atkin and Carolyn A Lin, Journal of Advertising Research, Vol. 42, No. 3, May/June 2002, pp.19-32
The ongoing proliferation of programming sources greatly diversifies network-viewing choice and may present a basis for viewer confusion in markets where stations switched affiliation. This study expl ...

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Read: 6 times
Paper
5.
Digital TV dawn explodes into life
Nigel Sheldon, Admap, November 1998
An overview of the prospects for digital TV. Discusses: first steps; regulators; the market; infrastructure; consumers; and whether and how TV consumption habits will change. The difficulty of forecas ...

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Read: 34 times
Paper
6.
The future of TV audience research in the UK
Bernard Bennett, Admap, January 1989
A paper from the second European Television Symposium, Brussels, November 1988. The author reviews how UK TV audience research, which evolved to meet a relatively simple terrestrial broadcasting struc ...

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Read: 8 times


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