Television research: Audience attitudes and behaviou...

 

The paper sets out the evolution and impact of a new cross-media metric, Audience Value, which has been designed, trialled and developed by the BBC, and now playing an important part across the busine ...

In April 2006, BSkyB commissioned Ipsos MORI to provide an accurate, timely, actionable, and credible media currency for out-of-home sports viewing in Great Britain. A proprietary online panel approac ...

This paper, by Simon Scholes, ITV, and Christine Connor, GfK NOP Media, details how the establishment of a new, online audience appreciation panel for ITV has changed the nature of the research proces ...

To help increase the effectiveness of television broadcasting and advertising, this article studies audience viewing behavior by investigating the antecedents and consequences of audience satisfaction ...

This paper addresses the television viewing habits of the 'elite'. This segment, although small in size, has been expanding rapidly in major cities of India, and already possesses a high spending powe ...

This paper argues that most predictive research methodologies are geared towards reducing the number of variables needed for modeling and looking for direct causal relations. However, taking less dire ...

This paper presents the results of the first year of The Pulse, the BBC Response Panel which delivers a measure of appreciation for the BBC’s TV, Radio and Online content. It sets out the method used ...

This paper looks at what propels a home to finally shift or even to sample a new disruptive programme. The recent launch of Indian Idol (the Indian version of American Idol) is used as a test case. Un ...

This paper describes a multi-method approach for measuring total television viewing of the 2000 NCAA men's basketball tournament by 18-24 year olds. The approach exploits three information sources - t ...

In his regular report on media issues, Joe Mandese describes a survey conducted by Media Magazine in the USA, on how planners/buyers views of media influence compare with those of consumers. The two ...

At the ARF/ESOMAR WAM Conference 2002, Initiative Media and MIT introduced the expression as a conceptual model of understanding the complex relationship between advertising message delivery, media ch ...

This paper describes a new media research tool - PPR - which can be applied to improve the effectiveness of media planning. PPR – Public and TV Programme Relation Rate – shows the way to understand ho ...

This article is based on a paper presented by Peter Menneer at the June 2002 ARF/ESOMAR Week of Audience Measurement. He discusses the need for vigilance in audience measurement because ratings form ...

The main objective of this paper is to provide new information on the viewing patterns in homes with Internet access. Only the panel methodology is capable of supplying longitudinal information and wh ...

This paper seeks to establish the extent to which the same consumers will view television and surf the Internet given access to both media. The results are drawn from a single-source panel in which bo ...

This paper discusses the steps taken by VH1 Research & Planning to imbue a segmentation study conducted in 1999 into other research tools, including qualitative brand work, ethnographic research and q ...

The paper describes a preliminary approach to understanding the dynamics of niche viewing populations and their role in supporting multiple viewing options within an increasingly fragmented television ...

There is a special type of convergence between TV and the Internet. With an increasing number of channels the process of search in TV becomes more similar to the process of search in the Internet. The ...

This paper looks at the results of a study on quality of viewing (in terms of level of attention to program), and how this data can be used to improve the efficiency of real-world media planning.

Programme appreciation is a much-used tool for programming purposes and programme development within public broadcasting organisations in the Netherlands. NOS Publieke Omroep requires daily reporting ...

The paper describes a strategic market research investigation conducted throughout Latin America. The primary objectives of this investigation focused on segmenting the television viewing audience; de ...

Increasingly, as channels and programs are aired, their competition has encountered revolutionary changes in a broadcasting context. These have led to the need for more simplified and manageable segme ...

Several TV audience studies have revealed a 'Double Jeopardy effect' whereby highly rated programs generate not only more viewers but also disproportionately more loyal viewers than lower-rated progra ...

A US study of quality of exposure (defined as `attention') to television programmes and commercials. Follows an earlier paper based on a smaller Canadian pilot study. Nielsen's QUAD ratings of program ...

In the world-wide media environment, broadcasters, advertisers and media agencies focus on the measurement of audience size and different ways of using measurement data. This paper shows how audience ...

This paper describes how the appreciation measure in the Danish meter system provides discriminating results from a simple five-point scale. The variations between programme genres and audience groups ...

This paper examines the efficacy of viewing duration as a measure to value TV programs and audiences. The results of research tests that found a positive relationship between TV viewing duration and r ...

This paper is based on material from The Virtual Ethnography Study, conducted by The Institute of Communications Studies at the University of Leeds. From literally thousands of hours of good quality f ...

This article examines the implications of a new BARB contract to measure TV audiences in the UK. New technology may well hurt both buyers and sellers of air time, which is explained by looking at past ...

An overview of the prospects for digital TV. Discusses: first steps; regulators; the market; infrastructure; consumers; and whether and how TV consumption habits will change. The difficulty of forecas ...