Television research: Sub-categories

Audience attitudes and behaviour (59)

Audience size, composition (46)

Cable and satellite audience (20)

Channel choice, selection (6)

Future (16)

Guest viewing (2)

Interactive television research (4)

International, PETAR (10)

JICTAR / BARB (27)

Methods (73)

Nielsen Television Index (7)

Peoplemeters (69)

Programme development, appreciation (11)

Set-top box research (10)

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Ambient and in-store

Cinema, video, DVD

Exhibitions, trade shows

Online, internet research

Outdoor, out-of-home

Readership research

Television research

Word of mouth, viral