Readership research: Readership accumulation

 

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Paper
1.
Developments in the measurement of readership accumulation
Julian Baim and Alan Higgs, ESOMAR, Print Conference, Geneva, June 2004
This paper summarises the recent UK readership accumulation study conducted by NOP on behalf of NRS Ltd. Given the increase in timebased press planning, there has been an increasing demand for up-to-d ...

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Read: 9 times
Paper
2.
Revisiting print measures in a channel planning world
Peter Klopprogge and Tim Foley, ESOMAR, Print Audience Measurement, LA, June 2003
This paper examines new developments in readership analysis and explores an innovative solution to the issue of managing the accumulation of print audiences in the Dutch market. The authors present wa ...

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Read: 11 times


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