Readership research: Readers per copy

 

This paper describes the results of a parallel test of two methods of collecting radio tuning data with different diary designs. One diary design uses a pre-printed quarter hour approach where there i ...

This paper develops NBD models and new evaluation methods for estimating the reach and frequency distribution. The models were developed in order to address the radio industry's requirements of 'fligh ...

The paper describes the changes in the radio market and explores the implications for joint industry measurement in the future. The main issues that must be considered in setting out the scope of the ...

Print media research is a slow but sure-footed beast. This paper describes some notable developments in readership research around the world. Pressure to measure an increasing number of titles and, in ...

The 1999 Worldwide Readership Research Symposium was attended by a wide diversity of delegates, if not speakers. Two-thirds of papers were Anglo-Saxon, and all but four of these English or American. S ...

The assumption is always made that circulation figures are absolute. If readership and circulation figures do not relate in a consistent manner, there must be something wrong with the readership measu ...

This paper reviews recent work by researchers Millward Brown International relating to the tracking of print advertising campaigns.

Using, as an example, the `Radio Times', the largest circulation weekly magazine in the UK, the paper relates circulation with average issue readership and the percentage of these readers claiming to ...

This paper examines circulations and readerships for 170 UK magazines over the period 1981-1991 and found that there is no simple relationship. For the average magazine it was found that there was a ...

The purpose of this paper was to examine factors which could be associated with changes with magazine readership levels, so as to ascertain if such changes could be predicted. The factors covered by ...

Since 1986 it had been DMB&B's policy to calculate a readers per copy figure from the latest available readership estimate and to relate this figure to a more recent circulation level in order to proj ...