Readership research: Out-of-home/Source of copy

 

Describes different ways of defining `quality of reading': source of copy, disappointment if not available, place of reading, time spent reading, contact with and rating of publication, interest in to ...

The research described in this paper was part of a readers-per-issue validation programme commissioned by the German readership organisation, AG.MA. In order to evaluate the relative importance of ou ...

Using, as an example, the `Radio Times', the largest circulation weekly magazine in the UK, the paper relates circulation with average issue readership and the percentage of these readers claiming to ...

A discussion of the main criticism levelled at the BMRC (Businessman Readership Survey): that because the universe is so widely defined, it fails to produce adequate data about the top strata of busin ...

Provides an overview of the history and development of the European Business Readership Survey, including the challenges faced (universe problems and fluctuations).

The first Pan-European Survey of readership (PES) was published ten years ago in 1978. This article describes the fourth survey, PES4, and the main changes introduced since PES3, including an emphasis ...

Finance, commerce and industry have become increasingly internationalised over the past 25 years, because of the growth in multi-national enterprises and also as a result of advances in communication. ...

Discusses the difficulties of international readership research. These are containable with `niche' surveys concerned with highly selective market segments. Four of the European surveys of this kind - ...

Reviews two important European readership surveys: 1) a new survey, 'Chief Executives in Europe 1986'; 2) the 1986 European Businessman Readership Survey (EBRS). 'Chief Executives in Europe 1986' is b ...

Criticises the way in which readership research (PES, BMRC etc.) fails to define the important sector of top business decision-makers. The PES mixes up personal and business expenditure; BMRC has too ...